seriöse Zeitschrift
broadsheet
FAZ, Süddeutsche Zeitung
=quality newspaper
<> tabloid
Boulevardzeitschrift
tabloid
Bild
popular newspaper
<> broadsheet
gründlich / detailliert
in-depth
thorough and detailed
<> superficial
sachlich / faktenbezogen
factual
dealing with facts rather than opinions
= fact-based
etwas abrufen, auf etwas zugreifen
to access sth
to get information, aspecially using a computer
reißerisch
sensational
making sth seem more exciting or shocking than it really is
—> to sensatiolise
ersetzen
to replace sth with / by sth
—> replacement
the old car had broken down and was replaced by a new one
Aufmerksamskeit erregend
attention-grabbing
making people notice
=striking
veröffentlichen, verlegen, publizieren
to publish
to prepare and print ( a book, newspaper,…)
= to issue
publication
publisher
Entscheidungsfreiheit
freedom of choice
freedom of speech
freedom of expression
Übertragung
coverage
news about sth in radio, TV, … as it happens
there is always live coverage of major sporting events such as the world Cup
Zeitgeschehen
current affairs
they are discussed in newspapers,…
political, social or economic events happening in the world now that are important
nutzer generiert
user-generated
bloggs, wikis, discussion forums, … are examples of user-generated contentcreated by people who use a particular website
bekannt machen / veröffentlichen
to break
many news websites send email bulletins with the latest breaking news
broke-broken
breaking news
verletzen, brechen
to infrinage
to brake a lawe, rule, agreement
=to violate = to break
infringement
an etwas teilnehmen
to participate in sth
=to take part in sth
participant, participation
Zeitschrift
periodical
magazine or newspaper that is published on a regular basis
=magazin=journal
sich verbreiten / sich ausbreiten
to spread
the nes of the accident spread very quickly
=to circulate=to distribute
the spread
Augenzeuge / in
eyewitness
eyewitness report / account
person who sees something happen, aspeacially a crime or accident
Aktivismus
activism
use of vigorous action to promote, change or stop social, political,economic change
activity, activist, active
crowdsourcing
using a large group of people, especially an online community, to get information, inspiration, ideas, content
crowdfounding / crowdtesting
Wählerschaft
electorate
all the people allowed to vote in an election
usually singular
etwas begehen
to commit sth
to commit piracy, to commit a crime
to do sth that is illegal or morally wrong
Nachrichtenagentur
newsagency
news organisation that gathers news reports and sells them to magazines, newspaper, …
newsagent = a shop who sells in the UK newspapers
eine Wahl durchführen
to run an election
=to organise an election
—> to elect sb —> electorate
liefern / bereitstellen
to provide
they provide us with plenty of food everyday
to give somebody something that they need or want
= to offer = to supply
Wähler / in
voter
person who votes in an election
Kampagne / Aktion
campaign
to run / launch a campaign, presidential / election / advertising campaign
organised course of action intended to achieve a goal
etwas individuell einrichten
to customise sth
to change sth to make it fit your needs
customisation
etwas ansprechen / sich mit etwas befassen
to address problems, concerns, needs
to think about and begin to deal with a problem / issue
Ziel / Zielscheibe
target (group)
Direktheit / Dringlichkeit
immediacy
quality that makes a person feel as if sth is hapening now
immediate
Auseinandersetzung / Kontrovers
controversy
to create / spark / cause
apublic discussion featuring very different and often emotional opinions
sich auf jemanden / etwas verlassen
to rely on sb / sth
good friends can always rely on each other
to trust somebody or something to do something
reliable selfreliant, reliance
aufgeladen mit
charged with
political / emotional charged
filled with emotion or tention
(Browser-) Verlauf
search history
list of websites a person visited that is stored on the computer
browsing history
jmd befähigen / jmd stärken
to empower sb
the campaign empowerd a woman in what, up to now, has been a male dominated society
to give power, rights, authority to somebody
empowerment
Konsument (in) / verbraucher (in)
consumer
consumer goods / confidence
somebody who buys or uses goods or products
consumption
jemanden mit etwas bombardieren
to bombard sb with sth
after her talk she was bombarded with questions by the audience
to subject somebody to a constant flow questions, information, advertisements, …
bombardment
Fußabdruck
(digital) footprint
mark left by your foot somewhere e. g. in sand
virales Marketing
virale marketing
The growth of social networking has increased the effectiveness of viral marketing
form of marketing that encourages consumers to share information about products or services with others online
jemanden anwerben / eistellen / rekrutieren
to recruit sb
to find the right person for a job and hire them
recruitment
jemanden / etwas öffentlcih unterstützen
jemanden / etwas empfehlen
to endorse sb / sth
=to approve sth of sth = to publicly support sth
endorsement
offenkundig
overtly
openly, not in a secretive manner
<> secretly, covert
verdeckt
covert
=secretly
<>overt, open
Produktplazierung
product placement
can be a form of covert advertising
the use of a product by a character in film / TV show as a way of indirectly advertising it
einnehmend / fazinierend
engaging
=engrossing = appealing = gripping
<> boring
Last changeda year ago