2. Business Models

Die "Blockbuster-Geschichte" bezieht sich auf den Fall von Blockbuster, einem US-amerikanischen Unternehmen, das ursprünglich als Verleih von Videokassetten und DVDs bekannt war. Blockbuster wurde von einem neuen Wettbewerber, Netflix, überrascht, der ein Online-Abonnement-Modell für die Verleihung von Filmen und TV-Sendungen anbot. Netflix hatte einige Vorteile gegenüber Blockbuster, darunter eine größere Auswahl an Titeln und die Möglichkeit, Filme online zu streamen. Blockbuster war nicht in der Lage, schnell genug auf die Veränderungen in der Branche zu reagieren und konnte sich nicht erfolgreich im wachsenden Online-Videomarkt etablieren. Das Unternehmen musste schließlich Insolvenz anmelden. Die "Blockbuster-Geschichte" wird oft als Beispiel für die Gefahren von Disruption durch neue Technologien und Geschäftsmodelle in der E-Commerce-Branche genannt.

A business model is a plan or framework that outlines how a company will generate revenue and make a profit. It describes the value that a company offers to its customers, the infrastructure it uses to create and deliver that value, and the relationships it has with its customers, partners, and suppliers. A business model also outlines the sources of revenue for a company, such as sales of products or services, fees, or subscriptions. A company's business model is a key element of its overall strategy and can have a significant impact on its success.

““the architecture with which an organization

creates value for customers, how it delivers that value, how it captures that value” and how it defends value.”

The detailed implementation plan for your business model:

Company Goals

Resources required to achieve the goals

Methods used to achieve the goals

Timeline

Market size, market analysis, market fit

Sales strategy

Financial Planning

Competitor analysis

A business plan is a more complete and overall view of a company's

strategy

goals

financial projections, including the business model,

whereas the business model is a more

specific framework

that describes how the

company creates value for its

customers and

generates revenue.

A business model describes how a company makes money, a business plan describes how a company intends to achieve its goals and objectives, and outlines the strategies, tactics and actions to implement the business model and achieve financial succe

Traditional business models typically involve a company selling physical products through a brick-and-mortar store or a website, using traditional marketing and sales techniques.

Digital business models, on the other hand, often involve companies selling digital products or services, such as software, music, or ebooks, directly to consumers through the internet. Digital business models may also involve the use of innovative marketing and sales techniques, such as social media marketing or subscription-based pricing models.

The question of traditional vs. digital business models in e-commerce centers on which approach is more effective and profitable for a given company. It also considers the benefits and challenges of each approach, as well as the changing preferences and behaviors of consumers in the digital age.

1. Value Proposition: This block represents the unique value that a company offers to its customers.

2. Customer Segments: This block identifies the specific groups of people that the company's products or services are aimed at.

3. Channels: This block describes how the company will reach and communicate with its customer segments.

4. Customer Relationships: This block outlines the types of relationships that the company will have with its customers.

5. Revenue Streams: This block identifies the sources of revenue for the company, such as sales of products or services, fees, or subscriptions.

6. Key Resources: This block lists the physical, financial, and human resources that the company will need to create and deliver its value proposition.

7. Key Partners: This block identifies the strategic partners that the company will work with in order to create and deliver its value proposition.

8. Key Activities: This block lists the key activities that the company will need to perform in order to create and deliver its value proposition.

9. Cost Structure: This block outlines the costs that the company will incur in order to create and deliver its value proposition.

A mix of free and paid services

The freemium business model is a pricing strategy in which a company offers a basic product or service for free, while charging a premium for advanced or additional features. The goal of the freemium model is to attract a large number of users with the free offering, and then monetize a portion of them by upselling to the premium version.

Allows the customer to get services by paying a fixed

amount every month or year.

Allows companies to segment the market and offer a

specific number of items in its content under different plans and prices known as tiered offerings . E.g. Netflix offers monthly subscriptions under the Basic, Standard and

Premium plan.

Refers to a revenue generation system in which users don’t have to pay for the services offered, but the company still earns revenue streams from other sources.

•

E.g. Google earns from advertising money spent by

businesses to bid on keywords while users don’t pay for the search engine.

One item (e.g. Razor ) is sold at a low price while another associated item (e.g. blade ) is sold at a premium price.

E.g. an inkjet printer is just a one time expense, however, getting a new ink cartridge replaced is an ongoing expense for consumers.

• Good if you can create some sort of lock in situation with customers.

Implies offering low priced products to encourage

customers to buy high priced items as well.

• Uses the strategy with a one time offer for the premium product and acquires more revenue from secondary items in the long term.

• Example: Apple’s App Store and iTunes sell apps, movies, songs, etc. at reasonable rates but charges premium prices on its devices like iPhone, iPad, and Mac.

Allowing users to generate quality content on websites for free to answer other users’ questions and provide reviews.

• This model is driven by a wide range of digital commodities, from videos to reviews, pictures, blog posts, testimonials, and any other type of content created by users of a brand.

And made accessible via social media.

• User generated content is compiled and sold to companies seeking to exploit consumers’ ideas and content to promote their brands.

The data licensing business model involves companies selling access to their data assets to other companies or organizations. This can include data sets, software tools for analyzing and processing the data, and expertise in using and interpreting the data.

Data licensing can be a lucrative business for companies that have large volumes of high-quality data that is in demand by other organizations. Data can be licensed on a one-time or recurring basis, and the fees can vary depending on the type and volume of data being licensed, as well as the terms of the licensing agreement.

Twitter

• A network model that provides collective information about a particular service and sell them under their brand name.

• Under this business model, most companies provide

information and sources on a single industry.

Strategy Defines how a business is going to compete,

what its goals should be, and

what plans and policies will be needed to achieve these goals

e commerce / business strategy (e strategy)

The formulation and execution of such a strategy in an electronic context on how a company intends to do business electronically

Bargain power of suppliers and buyer, thread of new entrants, thread of substitutes

Be a first mover or a follower

•

Born on the net or move to the net

•

Have a separate online company

•

Have a separate online brand

•

How to handle channel conflict (depends on existing

distribution channels)

Suppliers look for innovative models of price discrimination

Customers look for good deals