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In which two different situations are business plans written
by established companies wanting to carry out an extensive project or plan
by founders who need support for their planned start-up
The “7 Cs” can be used to check whether the design has been successful. Name them
clear, crisp, concise, consistent, coherent, credible, and convincing
Whats the typical size for business plans
between 30 and 40 pages, though very small projects may be illustrated in 10 to 15 pages. For projects in large
companies, a business plan can reach several hundred pages
Describe briefly the Structure and Content of the Business Plan. The detailed text is in 7.3
Executive Summary
Company Presentation (Idea, Products/Services)
Markets, Marketing, and Sales
Management, Team, and Organization
Implementation Plan and Risk Assessment
Finances and Financing
What are some of the most common mistakes in business plans
lack of focus on needs and customers
lack of receiver orientation
incompleteness and contradiction
a mixture of hope and reality
the non-observance of risks
misjudgments of time and money (for example, over-indebtedness already in the budgeted balance sheet)
general phrases (“we have no competitors,” etc.).
Summary
Business plans are prepared by founders and established companies in different situations. The target group of business plans is typically the founders themselves, the investors, and the decision makers in companies. These target groups have different expectations of the business plan, which is why it should be formulated in a manner appropriate to the addressee. The “7 Cs” must be adhered to. Accordingly, business plans should be clear, crisp, concise, consistent, coherent, credible, and convincing.
The business plan begins with the executive summary, followed by a description of the company and the business idea, products/services, market/marketing/sales, management and team, organization/procurement/production, implementation plan, risk assessment, financial plan, and financing.
Last changed2 years ago