Search Engine Optimization

Only Search Engines want to get rid of users asap - all other websites want to keep user as long as possible

• Quality of content

• Usability of webpages

• What does Google know about that website?

• how have useres behaved that Google sent there in the past

• What are others saying about that website

• are many people searching for that website

mobile usability

• How fast is the website loading

• easy to use with mobile

• text size

• Abstand von den Sachen auf die man klicken kann (links)

• no content “jumping” while loading

• trust

• demand

• transparency

• extensive content

• great structure with subheadlines to help find the right info that you need

• great mobile usability

• more content available (internal links)

viele andere Websites linken zu der Website, auch sehr gute/vertrauensvolle Websites

Viele Leute suchen nach der Website und klicken auf URLs dieser Websites

authors, sources - alles einsehbar (visible)

alle wichtigsten Details zu einem Thema können auf der Website gefunden werden

one clear, visible module to push trust and power is the “all categories” page

Desktop: Visible Links, Inpage Navigation

Mobile: Well crafted Inpage-Filter

dedicated navigation

viele internal links

Generating clicks because clicks have a value

(aber kleine Bounce Rate)

Sachen, die nicht explizit zu deinem Geschäft passen, aber zu den Produkten die du kaufst (dm: Blog mit wissenswertem für werdende mütter, hat >4000 products around child, baby & pregnancy)

follow demand trends

Tutorials mit 60% content & 40% e-commerce teasers

• riding on the popularity of a huge brand (Netflix)

• the trust of a great media brand (NYtimes)

• the content that is demanded (500.000 monthly searches just for “best movies on netflix”)

• Content that fits the intent

  • last updatet nov 22

  • image

  • movie title & details

  • long text, long time spent on website

• links that help other URLs on their website

  • best tv shows on netflix

  • best movies on prime

  • everything on hulu

• links from other URLs to help this URL