GSMT

• editability

• Visibility

• Persistence

• Association

• Resiprocation

• Commitment and consistency

• Social proof

• Authority

• Liking

• Scarcity

Content Affordance:

• Discovery

• Sharing

• Aggregation

Social Affordance:

• Connectivity

• Interactivity

• Profile management

• Enhances speed

• - Asynchronous

• Different locations

• Two-way interaction

effective communication happens if mediarichnes fits to the vagueness of the task

• carry large volume of data, and

• convey meaning

• change human understanding,

• overcome different conceptual frames of reference, or

• clarify ambiguous issues in a timely manner

Relationships grow because all parties want to gain information about each other

CMC can resolut in stronger ties

• The Pressure to conform

  • Groupthink -> Gruppenzusammenhalt behalten

  • Social Impact Theory

  • Pluralistic ignorance

• In vs. out-group

  • in-Group bias

  • Hostile media phenomenon

  • Out-group homogeneity

• Making decisions

  • Group polarization Phenomenon

• Attributing cause

  • Actor-Observer difference

• Expecting certain behaviors

  • False consensus effect

  • reciprocity norm -> favors

Online communities are

• groups of people

• common interests

• Communicate regularly

• some duration

• organized way

• over the internet

• Flexible access to a wide variety of members

• Build better social ties

• support others

• create groups and topics

• edit responses carefully

• access to documents

Communities of practice

• Actuate purpose transparency

• Provide flexible gathering places

• assure meaningful member profiles

• design for different roles

• responsibilities

• clear communication ground rules

• celebrate milestones & rituals

• Consciousness of kind -> shared knowledge of belonging

• Rituals and traditions

• Sens of moral responsibility -> obligation to the community

• Collective self / social identity

• Individual self / Individual identity

Usability

• number of errors

• productivity

• satisfaction

Sociability

• purpose -> thread breath, depth, cross posting

• people -> numbers, share of Lurkers

• policy -> rating of trust, security, flaming

Maslow

• Self-Actualization

• Self-Esteem

• Belongness

• Safety

• Physiological needs

Decin / Ryan

• Autonomy

• Competenc

• Relatedness

• Lurking fulfills most needs

• Socially preferred

Generally trusting + responsive others + exposing private info

-> Skill confidence + helpfulness + fairness

-> participation

Missions, badges, statistics, followers …

Basis Communication

• information ->no acquaintance

• coordination -> some acquaintance

• collaboration -> working relationship

• cooperation -> common goals

• Mutual awareness

• Synchronization and consistency

• resource access control

• media richness

• adaptability / flexibility

• control over visibility of communications

• reliability

Computer supported cooperative work studies the use of groupware

Enterprise 2.0

• Describes how software is being used, not developed

• free formed

  
  

fact knowledge

• Embed information in storeis

• sorting data

• Matching data

• frequent replays

Procedural knowledge

• Step by step explanations

  • Explain the Why

Killer

Socializer

Achiever

Explorer

1. Define Business objectives

2. Define Player Types

3. Define Target activities

4. Design activities

5. Design Prototypes

6. Production

7. Evaluate

Customer relationship management

• Capture

• Understand

• Present

Affective Responses:

• Self-Disclosure

• Use of humor

Cohesive Resonses:

• Vocatives

• Use of inclusive prononse

Interactive respnses:

• Continuing a thread

• Quoting other players