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Case Study Le Petite Chef

RI
by Rosti I.

Microwave Oven Product Line

•Egalité and Liberté line of microwave ovens

• With two major product platforms, the line quickly expanded, as different size cavities and different accessories were added to each

model -> See product line map

Project Selection and execution

Three stage process for project selection:

opportunity development (1): R&D-led meetings with marketing and sales, to sense consumer trends, with lead technical developers,

to identify new technical directions, and with manufacturing, to scrutinize promising process enhancements;

• opportunity refinement (2): R&D screens "ideas" into a number of viable projects, and proceed to document these as formal

development proposals, gathering input from marketing/sales/manufacturing areas as needed (e.g., for cost reduction proposals, no

marketing input was considered necessary). The information was then synthesized into a formal NPV (net present value) worksheet

opportunity selection (3): the director of R&D selected the projects to be funded, taking into consideration the projected returns from

each, as well as the resources available to work on them

• Project execution: Individual projects were organized with clear leadership from the R&D unit and included members of manufacturing,

marketing, sales and service. The project plan included the VP analysis, a project charter, and the detailed sequence of project

activities split into a number of different phases separated by clear decision points for review by the heads of all departments - project

delavs started

Author

Rosti I.

Information

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