Briefly explain the Relevance of Innovation
Germany is at a crossroads as a global driver of innovation.
Companies need to be aware of global trends and developments
Urbanization
Mobility
Demographic change
Digitalization
Usage cycles of innovations shorten continuously and companies need to adopt to them.
The parameters for companies have changed over time (lifecycle, innovations, competition, marktet, quality, production, organization).
Innovativeness is a top priority for big firms.
When it comes to Innovation, once is not enough.
Last changed2 years ago