Story Telling Guideline of “The Ungly Duckling”
What is the framework you follow to deliver an inspiring story?
What do you do in the first Phase of the “Think-Tell-Sell-Framework”?
Assessing yourself
Assing your customers
Assessing your market
What do you do in the second Phase of the “Think-Tell-Sell-Framework”?
What do you do in the third Phase of the “Think-Tell-Sell-Framework”?
Investor Pitch Deck Outline
Nine rules of creating a pitch deck
Who is your Hero? (Remember Storytelling!) Make the Founder/CEO/Team the hero of your story to engage the reader!
Don‘t display „Phantom Team Members“ – People that look good on paper but are not really involved with the company!
Show that you can manage your Cash andare not just peering hard on an Exit –Remember: Cash Flow is more important than your mother!
You don‘t need a super sophisticated, integrated financial model. Focus on your Cash Flow (Remember: Cash Flow is more important than your mother!), come up with reasonable assumptions and correct derivations!
Focus on your niche
Is your idea too complicated? Do the “Grandma Test” – Explain your idea to your grandmother in 2-3 minutes. Does she get it? Good. No Clue? Not Good.
Get commitments – ideally by a well-known customer. Serves great as a testimonial.
Try to get a good Advisory Board. The people on it should matter.
Only do what you love. And make sure your investors understand that you love what you are doing!
How should we approach investors?
What are learnings from common mistakes when approaching investors?
What shell you do after an investor meeting?
Last changed2 years ago
