VL1

• Theoretical conception

• Technical Invention

• commercial exploitation

new set of performance feature,

improvements in known features of 5x,

significant cost reduction

innovators expect a grater benefit from its use than from production and sale

innovations that change established incumbent businesses with fewer ressources

process,

organizational,

management,

production,

product,

service,

commercial/marketing innovation

Competitive advantage,

source of growth,

new markets,

public recognition

Costs,

Takes time,

fear of copycats,

drifting from core competencies