Kap. 3

+Signaling

+Availability

+No loss of control

-limited

-danger for relationship

-no network contribution

F&F, Professional Private Investor, Passive Private Investor, Business Angel

• Individuals

• High-Net-Worth

• Own money

• worked often in Management

• seed phase

• less time spent on DD

• more success

• focus less on specific industries

• more companies founded

• more satisfied with job

• rather active investors

• invest larger share of wealth

from startup side:

• investor needs too many shares

• could not offer support

from investors side

• couldn’t see growth potential

• didn’t believe in business model

wealth management service, serves ultra-high-net-worth families

• single-family offices

• multiple-family offices

• bank manager run family offices

• traditional assets

• PE/later stage

• individuals are paid in shares instead of money

• relevant knowledge, good network needed

• only in very early stages

• + Talent secured

• + improves Valuation

• - other investors may dislike it

• - full disclosure of inside information

Media Partners provide advertising for equity

• Accelerators improve existing companies

• Incubators create new business ideas

• Service center to support early stages

• provision of capital, office, consulting, contracts

• eg. Rocket Internet

• + Provision of capital

• + additional contribution

• - full disclosure necessary

• - dilution of voting power

• provision of capital by corporations in the same industry, interested in innovations of startup

• synergies through cooperation

• cheaper to acquire resources than to create

• keep up with disruptive tech

  
  

• + network

• + strategic benefits

• + sakes channels

• - less entrepreneurial

• - business limitation

• - loss of proprietary information