Name the three viewpoints in relation to a strategy.
Value proposition
Fitness - the alignment between the environment and the organization of the firm
Competitive advantage - superior performance against your competitors
Foresight and the 2 focus
Demand
Technologies
Competition
Politics
Geostrategy
Focus: Industry 4.0
Focus: Sustainability
What are the 3 scales of F&S
Macro: a country, region
Meso: an industry, extended value chain
Micro: a firm, a business, a coporate group
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