Lecture 1

the SCIENTIFIC study of the effects of the presence of others on the way individuals think, feel and behave

(how does” being a social being” affect us as individuals and how we make sense of society)

1. Everybody is the same

2. everybody is fundamentally different

Behavior is always a mix of both

• Strive for Mastery

• connectedness

• Value Me and Mine

-        Conservatism;

-        Accessibility;

-        Superficiality and Depth;

-        Individual

-        Interpersonal (between Indiv.)

-        Intragroup (within Groups)

-        Intergroup (between Groups)

-        Crowds and Masses

-         integrated set of principles, explains and predicts observed/observable events  

o   Good Theory; summarizes many observations, clear predictions to -> confirm/modifiy theory, generate new exploration, sugg. practical use

-        Informed consent

-        Truthfulness (deception only if essential and justified)

-        Protect from harm/discomfort

-        Confidentiality

-        Full debriefing at end (ggf. Leave out distressing stf.)