What is the basis of fundamental analysis?
understand an map the major forces that drive the success of a business model
indentify/ understand
analyze the environment/ industry/ corporate structure
understand the cost structure
Forecast by historic data
What is a business model?
mapping the main cash flow and value generating elements
Focus und relevant factors
Complexity reduction
Name 5 must have in your business plan! 5 relavante Faktoren
Process of generating cash flows or income
Use of resources
Form of organisation
Competencies and weaknesses
External influencing factors
Picture a classical Business Model
Explain the Pestel Method to analyze the Environment
Tries to explain the macro environment of a company
Political: Government policies and stability, tax policy, trade restrictions and tariffs, political stability.
Economic: Economic growth, exchange rates, inflation rate, interest rates, unemployment rate, consumer confidence.
Socio-cultural: Population demographics, education levels, cultural norms, lifestyle changes, attitudes towards work and leisure.
Technological: Technological advancements, automation, research and development, technology incentives, access to new technologies.
Environmental: Environmental regulations, climate change, sustainability issues, environmental protection initiatives.
Legal: Labor laws, consumer protection laws, health and safety regulations, international and national legislation.
What is the main differences between the Analysis of established companies and young companies in rather new/ old markets.
Describe the outside in and the inside out approach
Describe the inside out perspective
Describe Porters five forces
Companies need ressources to operate in their field of buisness. Which kind of ressources do you know and how can these be differntiated?
Tangible:
Land , buildings, mashines, inventory, cash
Intangible:
relational ressources: reputation, relations, network
competencies: knowledge, skills, attitude, patents
other: access to raw material
What are the 4 characteristics of strategic ressources?
1. Valuable
2. Special / different from others
3. Difficult to immitate
4. Difficult to substitute
What does the Swot combines and what are the main parts of the SWOT Analysis?
SWOT explicitly combines Inside-Out with Outside-In perspektives and askes about the „FIT“
What are the 4 main questions we can derive through the SWOT Analysis?
How can the company use its strenghts to realise which opportunities?
Which opportunities will not be realised by the company?
Can Threats become more dangerous due to specific weaknesses of the company?
Can the company use some strengths to remove certain threats?
You can devide the the groups of Company/ Market Analysis in two cluster. Please give the Name of these two cluster and fill them with examples of analysis. (Nicht besonders wichtig)
Analysis of market and competition (external)
PEST/EL, Porters Five Forces, Strategic Groups, Target Group Analysis, Industry Dynamics
—> Goal is to figure out Opportunities and Threat
Analysis of the Business, Ressources and Core Competences
Value Chain Analysis, Core Competences, Strategies and their changes
—> Goal is to figure out strenght and weaknesses
Combined you can perform a SWOT Analysis
Last changeda year ago
