Werbetexter/-in
copywriter
Glasdecke (unsichtbare Barriere die v.a. Frauen am beruflichen aufstieg hindert)
glass ceiling
Krebs
cancer
umfassen, beinhalten, einschließen
to comprise
Beruf, Beschäftigung
occupation
standard-, gewöhnlich
generic
städtisch
urban
sprichwörtlich
proverbial
Anerkennung
recognition
Offenlegung, Enthüllung
disclosure
sicherlich geschehen werden
to be bound to happen
Zusammenwohnen
cohabitation
einweisen
to brief
Aufgabe, Auftrag
assignment
darum, folglich
hence
vermarkten
to market
Unternehmensberatung
consulting (company)
Leidenschaft
passion
etw (in die Praxis) umsetzen
to put sth into practice
Erfolg haben
to succeed
in Wettbewerb treten (mit), konkurrieren (mit), sich messen(mit)
to compete (with/against)
technischer Fortschritt
technological advance
interagieren, zusammenspielen
to interact
Konkurrent/-in
competitor
Alleinstellungsmerkmal
USP (unique selling proposition)
Strategie
strategy
Zielsetzung, Ziel
objective
Tonfall
tonality
befremden, verprellen
to alienate
authentisch, echt, glaubwürdig
authentic
provozieren
to provoke
aussterben
to become extinct
eigenwillig, unkonventionell
unconventional
auslösen
to trigger
mündlich, Mund zu Mund
word-of-mouth
Kernkonzept, Kernidee
core concept
Bildsprache, Metaphorik
imagery
übersehen
to overlook
Werbeslogan
tagline
Aufmerksamkeit, Beachtung
attention
Beweis, Nachweis
proof
Glaubwürdigkeit
credibility
schriftlich, in Schriftform
textual
visuell, optisch
visual
beabsichtigen
to intend to
sorgenfrei
care-free
umweltfreundlich
environmentally friendly
integrieren, einbinden
to incorporate
vorherig, früher
previous
Mitarbeiter/-in
employee
bei etw blieben
to stick with sth
ermöglichen
to enable
Haltung, Standpunkt
stand
unglaublich
incredibly
zielgesteuert
purpose-driven
gleich bleibend, stetig, konsistent
consistently
etw annehmen
to embrace
zahlreich, viel
numerous
bleibend, dauerhaft
enduring
Wohlbefinden
well-being
bereichern
to enrich
entwickeln
to evolve
(etw) näher ausführen
to elaborate (on sth)
Plakatwand
billboard
Musterbeispiel
prime example
Sinn ergeben, einleuchten
to make sense
entstehen
to arise
Geschäfts-, geschäftlich, gewerblich
commercial
beschriften, etikettieren
to label
verschwommen, verwischt
blurred
heimlich
surreptitious
finster, schlimm
sinister
Transparenz
transparency
empfehlen
to recommend
fortschreiten
to progress
copywriter dritte Spalte def. =
= sb who produces written advertising texts for companies and the media
glass ceiling dritte Spalte
Topics such as glass ceiling, sexual harassment and hate awareness, have been well discussed in all media
cancer dritte Spalte
Cancer is one of the most frequent causes of death
to comprise dritte Spalte syn. =
to comprise = to include, to contain
occupation dritte Spalte syn. =
occupation = profession, trade
generic dritte Spalte
A love of big things seems to be generic characteristic of Americans
urban dritte Spalte <->
urban <-> rural
proverbial dritte Spalte
Have you heard of the proverbial canary in the coal mine
recognition dritte Spalte ->
recognition -> to recognise
disclosure dritte Spalte <->
disclosure <-> cover-up
to be bound to happen dritte Spalte
Driverless cars as means of transport are bound to happen
cohabitation dritte Spalte def. =
= to live together
to brief dritte Spalte syn. =
to brief = to instruct
assignment dritte Spalte def. =
= a piece of work that you must do for school or for a job
hence dritte Spalte
Siberian tigers are endangered species, hence illegal to kill
to market dritte Spalte ->
to market -> market -> marketing
consulting dritte Spalte syn- =
consulting = advising
passion dritte Spalte ->
passion -> passionate
to put sth into practice dritte Spalte
Let’s put the theory into practice
to succeed dritte Spalte
to succeed -> success
to compete (with/against) dritte Spalte
It’s fun to compete with the other team because we usually win
technological advance dritte Spalte
The technological advances of the last decades have touched nearly every aspect of life
to interact dritte Spalte def. =
= to talk together, do things together, react to each other
competitor dritte Spalte ->
competitor -> to compete
USP dritte Spalte def.=
= a feature or characteristic of a product, service, et. that distinguishes it from others of a similar nature and makes it more appealing
strategy dritte Spalte
We have to agree on our strategy before we start work
objective dritte Spalte syn. =
objective = goal
tonality dritte Spalte
= what an advert communicates to potential buyers -the feelings it may provoke or the perception it produces
to alienate dritte Spalte <->
to alienate <-> to unite
authentic dritte Spalte
Your English sounds authentic
to provoke dritte Spalte
The presidents speech provoked a lot of protest
to become extinct dritte Spalte ->
to become extinct -> extinction
unconventional dritte Spalte
The new phone has an unconventional design with its split screen
to trigger dritte Spalte syn. =
To trigger = to activate
word-of-mouth dritte Spalte
Giving the customers free coffee leads to plenty word-of-mouth advertising
core concept dritte Spalte
One of the core concepts of sustainability is avoiding waste
imagery dritte Spalte def. =
= visually descriptive of figurative language, especially in a literary work
to overlook dritte Spalte def. =
= to not notice sth
tagline dritte Spalte def. =
= a word or phrase that draws attention
attention dritte Spalte
attention -> attentive
proof dritte Spalte ->
proof -> to prove
credibility dritte Spalte
After openly lying about his political motives he lost all his credibility
textual dritte Spalte syn. =
textual = written
visual dritte Spalte
Pictures or charts are visual elements in a presentation
to intend to dritte Spalte ->
to intend to -> intention
care-free dritte Spalte def.=
= to have no troubles or worries
to incorporate dritte Spalte syn. =
to incorporate = to include
previous dritte Spalte syn. =
previous = before
employee dritte Spalte ->
employee -> employer -> to employ -> employment
to stick with sth dritte Spalte def. =
= to hold on to sth
to enable dritte Spalte syn. =
to enable = to make possible
stand dritte Spalte syn.
stand = point of view
incredibly dritte Spalte
This drink is incredibly popular with teenangers
purpose-drive dritte Spalte
Purpose-driven marketing takes a brands cause and makes it available to customers, helping them to connect fully with the brand as a whole
consistently dritte Spalte <->
consistent <-> inconsistent
to embrace dritte Spalte syn=
to accept willingly
numerous dritte Spalte syn. =
numerous = many
enduring dritte Spalte ->
enduring -> to endure
well-being dritte Spalte def. =
= the state of feeling healthy and happy
to enrich dritte Spalte syn. =
to enrich = to enhance, to make better
to evolve dritte Spalte syn. =
to envolve = to develop
to elaborate (on sth) dritte Spalte def. =
= to explain sth in detail
billboard dritte Spalte
Piccadilly Circus in London features huge digital billboards
prime example dritte Spalte def. =
= a very good example
to make sense dritte Spalte
If sth makes sense, you can understand it
to arise dritte Spalte
A problem has arisen with the new product design
to label dritte Spalte
Please label the packages
blurred dritte Spalte
In a blurred picture, things are out of focus
surreptitious dritte Spalte <->
surreptitious <-> obvious, evident, apparent
sinister dritte Spalte syn. =
sinister = threatening
transparency dritte Spalte ->
transparency -> transparent
to recommend dritte Spalte
I d recommend that film. It’s a must see.
to progress dritte Spalte syn.=
to progress = to move forward
to proceed dritte Spalte syn. =
to proceed = to carry on
to sample dritte Spalte
He sampled the soup to see if it was salty enough
to show of dritte Spalte
My brother always shows off with his expensive smartphone
Last changed4 months ago