Market intelligence
systematische Sammlung und Analyse von Informationen über Märkte, Wettbewerber, Kunden, Vertriebskanäle und Trends.
latest trends in a market
neusten trends im Markt
mystery shoppers
researchers who pretend to be real costumers
market research
process of evaluating the viability of a new service or product through research conducted directly with potential customers
marketing research
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services
market research firm
Marktforschungsfirma
secondary data
information that already exists and is publicy available
primary data
information collected for a specific purpose
observational approach
e.G watch how shoppers behave when chosing between different products
focus group
a small group of people to discuss a product, service etc
the research objectives
collect the data
Daten sammeln
develop the research plan
moderator
Moderater in focus groups
online focus group
A group of people discuss a service, product etc online in a chat room
survey research
Umfrge, auf straßen, online, etc
questionaire
Dude der die Umfragen durchführt
mall intercepts
people are stopped and interviewed in shopping malls
behavioural data
information what people actually buy
data mining
experimental research
testing hypotheses
samples
Probekörper/stücke
Analyse the data
Daten analysieren
statistical techniques
mathematical methods to analyze large ammounts of data
draw conclusions
Schlüsse ziehen
present the findings
Das Geforschte, Recherchierte presentieren
researchers
Recherchetreibende
marketing plan
Derzeitige Marktsituation und deren Entwicklung, Ziele, Strategien wie man diese ziele erreicht
marketing mix
factors that we use in different combintations , 4 ps
tactical
taktisch
oporational
betriebsbedingt
strategic marketing plan
a grand plan affecting a companies future
segment
group of costumers with similar characteristics, needs and requirements
segmentation
allows the marketers to identify and differentiate between the needs od the costumers group
differentiate
differenzieren
positioned
positioniert
target groups
Zielgruppen
behavioural segmentation
Nach Kauf(verhalten aufteilen
situation of use
wie etwas von jemanden benutzt wird
demographic segmentation
Costumers get divided by the base of age, occupation, social class
age, occupation and social class
Alter, Beruf, Sozialer Status
appeal to
an eine bestimmte zielgruppe gerichtet
demographic
Bevölkerungsgruppe
lifestyles
lebensstile
opinions, activities and interests
patterns of a lifestyle
psychographics
activity of attempting to categorize people
actualizers
successful, active people, with cultivated, expencive tastes
strugglers
poorewr, elderly people, loyal to brands
experiencers
young, enthosiastic people who spends a lot on clothes , music etc, not planning long-term
believers
conservative people, who prefer familiar products and established brands
makers
practical family orientated peoplewho buy practical, functional products
strivers
people without any money, but who buy stilish products to imitate
radio frecuency identifcation
Radio Frequenz Identifikation (RFID)
track
follow- purshases made by individuals
loyalty cards
track costumer movements, Kundenkarten
tag
product is identified wirth a tag (Barcode)
electronic readers
Scan tags
scan
to scan a product
profiles
detailed deescriptions of individual shoppers
traffic
datenverkehr
website
Website
visitors
Besucher
interact
interagieren
conversions
visitors who go on to buy something
virtual shopping carts
Einkaufswagen online
abandoned
abgestellt, verlassen
internet usage
all the sites they visisted and how long they stayed on them
privacy
Privatsphäre
confidentiality
Vertraulichkeit
data management
Collecting, processing, validating, and storing data
Integrating different types of data from disparate sources, including structured and unstructured data
Ensuring high data availability and disaster recovery
Governing how data is used and accessed by people and apps
Protecting and securing data and ensuring data privacy
redeemed against
umgetauscht/eingelöst werden (Bonuspunkte)
points
Bonuspunkte
buying habits
Kaufgewohnheiten
data analysis
finding useful information in data
hold on our database
in der Datenbank festhalten ( buying habits)
enrich the database
Anreicherung, Erneuern, verbessern der Datenbank
the way data is collected, organized userd etc.
finding useful information in large amounts of data, using advanced techniques
data protection
perventing access to data by unauthorized people ad organizsations
data warehousing
keeping data safely
consumer behaviours
Kundenverhalten
target
erreichen, Kunden
consumer profiles
Konsumer profile
costumer relationship management (CRM)
getting to know your costumers
CRM software packages/CRM solutions
computer programs that we use to do our data mining
one-to-one marketing
Dealing with costumers idivindually
segment-of-one marketing
specifications
requirements
mass costumization
Datensicherung
brand
a name given to a product or a group of products
create, maintain, protect and enhance
strenthen the power of brands
branding
te art and science o using brands
brand image
what people think of when they think of a brand
brand loyalty
the degree to which people continue to buy a brand
brand awareness
the degree to which people know about a brand
brand identity
what a brand means, represents
brand recognition
the degree to which people recognize a brand
brand equity
the value of a brand to its owners, as sometimes shown on a firms balance sheet
position a brand
Eine Brand am Markt positionieren
brand positioning
emphasizing its characteristics and benefits in relation to other brands
position its products
Die producte positionieren
product positioning
positions its products in a particular wayin relations to each other and/ or to competing products
position itself
positioning map
differentiation
Differenzierung
a company designs a product in a way that distingishues it from compeditords brands
unterscheiden
flagship brand
most importand brand owned by an organization
generic brand
is one used on a variety of different products
brand extention
company uses an excisting brandname for new types of product
brand streching
associate
assozieren
brand dilution
making the brand less powerful
damage the core/main brand
Die Hauptmarke verletzen, beschädigen
Finance
the way money is made, Finanzierung
financial
finanzielle…
finances
Finanzen
financer
smeone whio works in finance at a high level
financial reposting
information a firm gives about its finances
financial performance
how well a company is doing from a financial point of view
chief finance officer
CFO
finance department
Finnazierungsabteilung
annual report
Jährlicher Report
profit and loss account (P&L)
balance sheet
cashflow statement
financial statements
Finanzbrichte
financial results
financial year
Finanzierungsjahr, ends on 31 march
preliminary results
prelims
full report and accounts
interim rersults
interims
shareholders
Anteilshaber
shares
Anteile/ Aktien
issue
profit
Profit
dividends
Dividende
traded
handeln
stock market
Aktienmarkt
bonds
(pay percentage) interest
borrow
leihen
loans
Darlehen
bondholders
lenders
Darlehensgeber
share prices
Anteilspreis
undervalued
unterbewerted
overvalued
überbewertet
accruals principle
accruals method
reporting period
profit and loss acount (P&L)
Loss
sales
labour costs
cost of good sold (COGS)
general expenses
depreciation
operating profit
interest payable
profit on ordinary activities before tax
pre tax profit
exceptional items
corperation tax
turnover
income statement
profit after tax
dvidends per share
pass, omit or skip the dividend
when the business is not doing good (Dividends)
earnings
retained earnings
earnings per share (EPS)
retained
gives a snapshot photo of its assets an dliabilities at he end o a particular period
asset
something that has value or the power to earn money for a business
cash
current assets
cash, securities, stocks, debtors, physical assets, intangible assets
securities
investments in other companies
stocks of raw materials, undifined goods, finished goods
deptors
money owed to the company by costumers
bad debts
fixed, tangible or physical assets
equipment, machinery, land
machinery, buildings and land
intangible assets
immaterielle Vermögenswerte
goodwill
items are carried
shown - on the balance sheet at particular ammounts
inventories
Inventar
accounts receivable
depotors
wear out
sich abnutzen
obsolete
veraltet
abschreiben
amortization
amortisierung
written down
niedergeschrieben
written off
und abgeschrieben
book value
Buchwert
market value
Marktwert
liabitilties
Verbindlichkeiten, everything it owes
current liabilities
depts that have to be paied within a year
creditiors
money owed to suppliers (Current liability)
overdrafts
when the company spends more money than there is on their bank account (Current liability)
interest payments
Cost of borrowing money- they have to be payed in short term (Current liability)
tax payable
money owed by the tax authorities (Current liability)
long-term liabilities
have to be payed further in the futrure (Current liability)
long term bank loans
long term bank bonds
owners equity
shareholders funds
reserves or retained earnings
institutional innverstors
Institutionelle Investoren
investment funds
Investment funds, sammlung von aktien, mann muss aber nur den einen wert kaufen und hat dann alle
activist shareholders
good corporate governance
ethical investment fund
Ethisch, korrekter investment fond
transparency
Transperenz
accounttability
FTSE4Good
ethically managed companies
Dow Jones Sustanability indexes
DJSI World
DJSI Stoxx
Sustainability
corporate sustainability
strategy (corporate sustainability)
financial (corporate sustainability)
Costumer and Product (corporate sustainability)
Governance and Stakeholder (corporate sustainability)
Human (corporate sustainability)
socially responsible investments (SRI)
Last changed5 months ago