Sustainable Business Models

Value Proposition - Which problem are you solving? How are you going to do this in a unique way? (e.g. cutting-edge technology and design)

Customer Interface - What is your target market? How are you connecting to your customer? (e.g. brand identity & customer service)

Value chain - How are you moving you products fro the suppliers to you customer? (e.g. cost-effective sourcing)

Financial Model - How do you generate revenue? Who is going to pay for it? (e.g. selling deviced (for-free) & applications)

Outcome of this business model:

• Financially very successful

• Encourages the frequent replacement of the product

Impact on sustainability

• Excessive use of resources (especially rare earth minerals)

• Energy footprint due to large-scale manufacturing

• Electronic waste due to frequent substitution of electronic devices

• Social impact due to poor working conditions

Sustainable Value proposition - Provide also ecological and social value next to economic value (e.g. fairer electronics for maintenance and repair)

Stakeholder Interface - Take responsibility and motivate stakeholders to take responsibility for their own consumption (e.g. customer interaction, community and awareness)

Circular Value chain - Establish a curcular value chain by involving suppliers and establishing end-of-use cycle (e.g. transparent, fair and circular supply chain)

Financial, natural and social model - Complement financial model by natural and social components which reflect all social and ecological costs in the value chain (e.g. social enetprise -> re-investment)