What are the Basic Principles of Qualitative Research?
Natural setting: performed in the field, studying a phenomenon in the context in which it occurs.
Researchers as a key instrument: researchers collect data and information themselves, often through face-to-face interactions, observing behaviours, studying documents, or interviewing participants.
Multiple sources of data: researchers typically gather a variety of data of different sorts, from interviews to documents to observations and so forth.
Inductive analysis: emphasise bottom-up analysis of data and the build-up of patterns, themes, and concepts into increasingly abstract units from the data.
Evolutionary design: follow an evolutionary research process in which a research plan, a theory, data collection, or analysis can unfold and change over time as the research progresses.
What are Typical Techniques of Qualitative Research?
Interviews: Conversations with key informants
Observations: observing phenomena/behaviors directly
Documentation: studying documents, plans, schemes etc
Triangulation: using multiple sources of data
Coding: assigning tags or labels as units of meaning to pieces or chunks of data collected
Memoing: writing subjective commentaries or reflections about what was happening at the time or place of the data collection
What are Traditional Primary Data Collection Methods?
Interviews
Focus groups
Observations
Open ended surveys
What are Traditional secondary data collection methods?
Archival analysis (review of documents or other media)
Content from the Internet
What Qualitatve Research Genres exist?
Case study
Action Research
Grounded Theory
What is a Case Study?
Most popular qualitative research method
a method involving intensive research on a phenomenon (a case) within its natural setting (one or more sites) over a period of time.
rely on multiple sources of evidence, where data needs to converge in a triangulating fashion
What are Case Study Procedures?
Planning refers to identifying the research questions and other rationale for doing a case study.
Designing refers to defining the unit of analysis, the number and types of cases to be studied, and the potential use of theory or propositions to guide the study.
Preparing involves taking the necessary steps to conduct high-quality data collection
Collecting means executing the case study protocol(s) and gathering data, preferably from multiple sources.
Analysing consists of examining, categorising, coding, tabulating, testing or otherwise combining and studying the evidence collected to draw empirically based inferences and other conclusions.
Sharing refers to bringing case study results and findings to a close by identifying and addressing relevant audiences and providing them with the findings through appropriate reporting or presentation.
What is an Action Research?
an interactive and interventive method of inquiry
builds upon the idea of introducing changes or other sorts of interventions into a context and studying the effects of those actions
The distinctive feature of action research is the deliberate introduction of interventions by the researcher
What are Advantages and Disadvantages of Action Research?
Advantages
Provides an opportunity to contribute to both academic knowledge and to solving a real- world problem.
Combines relevance and rigor in research.
Challenges
Doing action and research together is a challenging act for anyone, let alone an inexperienced scholar.
Assuming a position of a value-neutral, independent observer to the extent that it allows for critical reflection and analysis, while at the same time maintaining a role as an influencer and intervener .
Access to participating organizations that put control to the researcher is hard to organize.
What is the Grounded Theory?
a type of qualitative research that relies on inductive generation (building) of theory based on (“grounded in”) qualitative data systematically collected and analysed about a phenomenon.
The main purpose of the grounded theory method is theory building, not testing.
Prior domain knowledge should not lead to pre-conceived hypotheses or conjectures about the research that the research then seeks to falsify or verify.
The research process involves the constant endeavour to jointly collect and compare data, and to constantly contrast new data to any emerging concepts and constructs of the theory being built.
All kinds of data are applicable, and are selected by the researcher through theoretical sampling.
What are Advantages and Challenges of the Grounded Theory?
Early and tight immersion into data analysis – unlike, say, quantitative research where data analysis is typically conducted at a much later stage of the research process.
Encourages systematic and detailed data analysis
Literature provides ample guidelines for conducting these steps.
Detailed and systematic bottom-up analysis of data: It is very easy to get bogged down in data analysis on a very low level of detail
It is difficult to integrate data to higher levels of abstraction.
Dependent on both excellent and rich data – collected typically before knowing what to look for
Dependent on creative and critical thinking ability – a skill not easily learned or taught.
How do we make these choices?
Research question
Interesting
novel
relevant
feasible
ethical
Research Design
Exploration
– build an understanding of the phenomena that interests us
Rationalisation
– make sense of the puzzle or problem that interests us
Validation
– We subject our emergent or developed theory to
rigorous examination
What are Research Design considerations?
Data:
– What type of data is required? Where can I collect observations or other forms of evidence? How will I sample the relevant data?
Risks:
– What are the potential dangers associated with execution of the research design? For example, what is the likelihood of a case organisation not being available for study anymore? What are strategies available to minimise or mitigate these risks?
Theory:
– Which and how much literature concerning the phenomena of interest is available? Where are gaps in the knowledge base? What findings have been produced to date that might have an impact on my work and influence choices in my research design?
Feasibility:
– Can the research design be executed within the constraints associated with a doctoral study such as time limitations, resource limitations, funding, experience, geographic boundaries, and others?
Instrumentation:
– how will my concepts of interest be measured or described? Will my operationalisation be appropriate given the choice of research methodology and set of data available?
Last changeda year ago