The HRM function, through its staffing, training, compensation, and performance appraisal activities, has a critical impact upon the people, culture, incentive, and control system elements of the firm's organization architecture. Thus, HRM professionals have a critically important strategic role.
True
False
T
The most popular staffing policy is the ethnocentric approach.
F
Firms may choose an ethnocentric approach to staffing as opposed to a polycentric approach because of the cost savings it promotes.
The geocentric approach is the most popular because it is the least expensive to implement.
A citizen of Japan who moves to the United States to work at Microsoft would be classified as an inpatriate.
Cultural toughness refers to the relationship between the country of assignment and how well an expatriate adjusts to a particular posting.
Cultural toughness refers to the relationship between the country of assignment and how well an expatriate adjusts to a particular posting. Some countries are much tougher postings than others because their cultures are more unfamiliar and uncomfortable.
Most managers believe that knowledge of a foreign language is necessary to succeed in an international posting.
Base pay in most firms is set with regard to global market conditions.
Labor unions generally prefer it if an international business keeps highly skilled tasks in its home country and farms out only low-skilled tasks to foreign plants.
The set of choices the firm offers to its targeted markets is known as the marketing mix.
Four elements comprise the marketing mix: product attributes, distribution strategy, communication strategy, and pricing strategy.
Markets can be segmented in only one way—by sociocultural factors.
The structure of market segments may differ significantly from country to country.
Products sell well when their attributes match consumer needs. True
The four main differences between distribution systems worldwide are retail concentration, channel length, channel exclusivity, and channel quality.
A company that depends on mass media advertising to communicate its marketing message to potential consumers is using a push strategy.
A push strategy makes sense when distribution channels are short.
Push strategies tend to be emphasized for industrial products or complex new products or when distribution channels are short and when few print or electronic media are available
In highly developed countries, in the context of communication, noise tends to be low.
The longer the distribution channel, the more intermediaries there are that must be persuaded to carry the product for it to reach the consumer.
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