KLAUSUR: .According to the concept of the experience curve, the businesses that are
most likely to lower unit costs are:
KLAUSUR: .The consumption of water usage is outperforming the supply. In the
PEST(EL) analysis this would be an example of ________ factor.
KLAUSUR: A big Internet retailer is testing delivery of goods with drones. Although
technically possible, the company will not explore this possibility any further. This is
most likely due to:
The intensity of rivalry among firms in a industry is dependent on _______?
Motivation of employees is very likely to be the highest:
KLAUSUR: Which of Porters 3 generic strategies describes Mercedes strategic
approach best?
Match the four dimensions of innovation space with the explanations.
Position Innovation:
Paradigm Innovation:
Product Innovation:
Process Innovation:
a) changes in the underlying mental model which frame what the
organization does (changes in the business…)
b) changes in the context in which the products and services are
introduced (how they are positioned)
c) changes in the ways in which products and services are created and
delivered
d) changes in the products and services
Position Innovation: changes in the context in which the products and services are
introduced (how they are positioned) b
Paradigm Innovation: changes in the underlying mental model which frame what the
organization does (changes in the business…) a
Product Innovation: changes in the products and services d
Process Innovation: changes in the ways in which products and services are created and
delivered c
Coming up with a new version of a popular chocolate bar is an example of radical
innovation:
Which of the following are associated with successful innovation organizations?
(Several choices may be correct)
Platform innovation: tick all answers that correctly describe platform innovation or
one aspect of it:
Tick all statements that apply to an innovative organization:
Which of the following would be typical examples of ‘market pull’ innovations?
(Several choices may be correct.)
Which statements describe the function of the AIM process? Tick all that apply
What does AIM in the innovation process mean?
Accelerating Ideas to Market
.Assign the right definition to each P of Mintzberg by assembling the phrases:
1) made in advance of the actions; a guideline (or set of guidelines) to deal with
situations; consciously intended course of actions
2) a specific manoeuvre intended to outwit an opponent
3) a definition that encompasses the resulting behaviour; content consisting not just
of a chosen position
4) “match”, between organisation and environment; is between the internal and the
external context
5) entering the realm of the collective mind; shared by members of an
organisation
1) PLAN
2) PLOY
3) PATTERN
4) POSITION
5) PERSPECTIVE
KLAUSUR: A firm that acquires a business outside of its present scope of operation,
but with similar or related core competencies is engaging in?
A no-frills product targeted at the market at large it consistent wit the _______?
Twitter engineers decides to increase the processing capacity. This is an example of:
Businesses adopting the same generic strategy are referred to as?
When Facebook decides to offer market research services for all associated
businesses this is an example of_______
Which of the following is NOT a key advantage of the low-cost-differentiation
strategy?
The likelihood that new firms will enter an industry is contingent on the extent to
which barriers to entry have been erected.
A firm always operated in a single, distinct industry.
KLAUSUR According to the concept of the experience curve, the business that are
most likely tto lower unit costs are:
KLAUSUR: Freddy Laker positioned his new airline as Skytrain to make flying
affordable for the average person, and thus created a strong USP. However, when
British Airways and other Airlines cut their prices for Airline tickets to match the
prices of the skytrain, Freddy Lakers’s Skytrain could not survive. Which of the
Mintzbergs’s 5 Ps of strategy did Freddy Laker NOT consider?
A railway company offers passengers transportation. By also moving into the cargo
business management thinks that it can achieve:
A high degree of specialization can limit communication between subunits and
prevent them from learning from one another.
People in the organization like me because I know what I am doing and share
knowledge with followers. I have ________-
Level 1: PESTEL Beispiele
1) Political:
2) Economic:
3) Sociocultural:
4) Technological:
5) Environmental:
6) Legal:
1) trade restrictions of China for products imported from Europe (import restrictions)
2) economic growth and more profit for the "hygiene" industry because of the corona crisis (masks,disinfectants, ...)
3) the different education levels between Third World Countries and the "Western World"
4) Chinas leading position in automating processes with machines and robots
5) the different future orientation of particular countries in matters of protecting our environment (some countries don't focus on that)
6) consumer protection law in Austria
KLAUSUR: In which of the following circumstances might a business be experiencing
economies of scale
KLAUSUR:.‘blue ocean’ refers to:
Speedy decisions are taken most likely taken by?
Information power is ______
What is the first mover strategy? WICHTIG KLAUSUR
A first-mover is a marketing strategy where a firm firstly launches the product/service in the market and then gains the competitive advantage of being the first. It enables the company to develop a strong database of loyal customers and brand recognition among them before the arrival of the competitors.
Tick all statements that you consider correct. An agency problem arises when
What is the Miles and Snow typology? WICHTIG KLAUSUR
proposed that firms in general develop relatively stable patterns of strategic behaviour in
order to accomplish a good alignment with the perceived environmental conditions. Their
typology involves four strategic types: defenders, prospectors, analyzers and reactors.
A political party is an example of
Strategy doesn’t include a USP
According to the concept of the 3 generic strategies companies’ risk to “be stuck in the middle” if they try to serve everybody by being a cost leader and offering premium and / or niche products
KLAUSUR: According to Ansoff (Ansoff’s matrix) companies that operate in saturated market, will NOT choose which of the following options?
A Vision Statement describes the desired future position of the company, the mission defined the company’s business, its objectives and its approach to reach those objectives.
A strategy determines the long run goals and objectives of an enterprise.
In order to be successful
Mintzbergs 5 Ps of strategy are as follows: plan ploy pattern position, principles
Pursuing growth is a strategy?
A strategy includes a vision of where a company wants to be in 5-10 years.
Universities and elementary schools in Austria and Germany are mostly
What do all organizations have in common?
Horizontal differentiation is supposed to enable people to specialize and become more productive.
In a centralized organization the authority to take important decisions about organizational resources and initiate new projects is delegated to managers at all levels in the hierarchy.
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