Chapter 7: Markting Ethics

-       Pros – 1.point: everyone does it

-       Cons – 2.point: control behaviour

-       Most would say there is no problem with it, but it is different whe we marketing the vulnerable

• poor people → education (ruler areas no way to watch news)

• refugees → embark to go on a boat to get a better future

1. Focus on personal responsibility: fears of government usurping personal freedom

2. Vilify critics with totalitarian language: no good or bad food

3. Criticize scientific studies, plant doubt

4. Emphasize physical activity over diet

—> similar to tabaco industry (did those 4 point decades ago)