Chapter 15: CSR (Ikea Case Study)

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Buffl

by Charlotte S.

Levels of CSR performance

Is Ikeas sustainable strategy instrumental, transactional or transformational?

Ikea ist transactional level aber versuchen auch ein transformational level aufzuspringen

→ wenn ich das letzte Level erreicht habe, habe ich die zwei Level davor schon erreicht

Tobacco companies: good citizens?

Tobacco companies can only reach the transactional level → they harm society

Can’t reach transformational level

Key aspects of mainstream CSR

The limits of CSR in the tobacco industry

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