Buffl
Buffl
International Strategic Marketing

important

HD
by Hanna D.

Ansoff Author

Macintosh and MacLean 2014

Ansoff Risks

No trust

No visibility

Different guidelines

Segmentation Definition Author

Wilson & Giligan 2005

Relationship and transactional marketing Author

Gronroos, 1990

“ loyalty drives Profability” Author

Reichheld, 1996

Customer relationship marketing author

Payne and Frow, 2005

Relationship with valuable customers = Competitive advantage

Author

Day, 2000

Stages of CRM

CLV calculation and author

Value of customer incl. expected future benefits - Anticipated future costs

Dwyer, 1997

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Author

Hanna D.

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