PROACTIVE STRATEGIC PROCESS (prepared in advance)
What are the most relevant studies?
Market Research
which aims to determine the potential demand for goods or services to produce
Location Study
determine the place or places where it becomes viable and with overall lower cost for project implementation
Engineering Technicians Studies
aims to find the best technical solution for the project
Dimension studies (capacity)
determine the optimal capacity for the project (in technical and economic terms)
Legal framework studies
determine the most appropriate legal regime for the project implementation
Economic and Financial Profitability studies
assess the expected return on capital investment and make comparison with alternative investments
Financial framework studies
find funding solutions for the project
Environmental Impact Studies,
aims to determine the project effect or effects on the environment
Market Research?
Purpose:
Evaluates demand and external conditions to guide strategic decisions.
Factors to Consider:
Analyze economic, social, competitive, and infrastructural aspects in relevant regions.
Product Life Cycle Management:
Phases: Introduction, Growth, Maturity, Decline.
Each phase impacts buyers, competition, and profitability differently.
Stages of Market Research:
Quantitative Data: Consumption trends, regional income, pricing, and logistics costs.
Qualitative Data: Consumer preferences, product differentiation, legal factors, and market dynamics.
Demand Forecasting: Combines data to estimate demand, market share, and marketing plans.
Data Collection Methods:
Interviews, surveys, questionnaires, and input from market agents.
Final Integration:
Use research insights to shape strategies and predict demand.
Competition
Prices
Life Cycle "product"
Incomes
Populations Habits
Institutions
Infrastructure
Location Study?
I) - Analysis of locational forces
Availability and cost of factors
Transportation costs
Conditioning factors (climate, network communications, taxation, etc ....)
II) - location near the source of raw materials
Raw materials and high weight or volume
Quickly perishable raw materials
Difficult or dangerous transportation of raw materials
III) - location near the market
Lightweight and low volume materials with high added value
High-grade materials that can be found anywhere
Quickly perishable products
Difficult or dangerous goods transportation
Engineering Technicians Studies?
Identification and characterization of technology
Characterization of the production resources (machines and products)
The needs of the means of production resources
Dimension (Capacity)?
Capacity concepts:
I) - Technical concept
maximal possible production for a certain given equipment
II) - Economic Concept
production level that minimizes unit costs or lead to maximum profit
III) - Economically profitable Minimum
production level that allows the income outweigh the costs and ensure the return on invested capital
IV) - Critical point
production level where revenues equal costs without profit or prejudice
Economic and Financing Analysis? (three main points)
Investment Plan
Exploration Plan
Financing Plan
Overview of Investment Plan?
The investment plan outlines the allocation of economic resources to projects expected to generate sufficient future returns.
It includes details of investments in fixed assets, working capital, and other necessary resources.
Key Elements of Investment Plan?
Investment in Fixed Assets:
Intangible assets (e.g., technical studies, formation costs).
Tangible assets (e.g., land, buildings, machinery).
Working Capital Needs:
Cyclical Needs: Stocks, customer loans, other short-term credits.
Cyclical Resources: Supplier credits, state contributions.
Residual Value:
Recovery of asset value at the end of the project duration.
Documents to prepare for Investmemt Plan?
Investment Description: Comprehensive list of elements, their nature, and size.
Map of Investments: Overview of the value of each investment component.
Implementation Schedule: Coordination and monitoring plan for investments with timelines and priorities.
Payment Plan: Schedule of investment-related payments to manage financing needs effectively.
Amortization and Useful Life of Investment Plan?
Calculate annual depreciation of fixed assets based on their economic and technical lifespan.
Assess residual book value at the end of the asset’s useful life.
Financial Projektions and Cash Flow Management
Financial Projections:
Investment plans integrate financial schedules, including forecasts of operating income and expenses, cash flows, and the recovery of residual asset values.
Cash Flow Management:
Combine operating cash flow, investment cash flow, and working capital cash flow to develop a comprehensive investment cash flow map.
Assumptions and Forecasts for Exploitation/Operational Plan
Description and time scheduling of income and estimated annual costs in order to establish and calculate the different synthesis maps, taking into account the assumptions of the project:
Assumptions of the calculation of expected income and expenses
Technical studies of engineering
Market share forecasts
Information and price forecasts
With all the above assumptions will elaborate:
Estimated Exploitation/Operational Account (annual)
Income by Nature (Revenues, subsidies, etc.)
Costs for Nature (Expenses, depreciation, etc.)
Investment Cash-Flow-Map?
With the Investment Cash Flow map in Fixed Capital
+
The Operating Cash Flow Map
Working Capital Needs Cash Flow Map
=
Investment Cash Flow Map
Financing Plan includes?
includes a description and the time schedule of the planned financing, in order to establish and calculate:
Treasury Budget [Kassenbestand]
Working Capital Fund (current short-term financing)
Medium- and long-term financing program (s)
Balance Sheet
Treasury and Financial Budget
1-Receipt of funds
- operating
- loans
- capital increases
2- Payments
- operational
- of investments
- repayment of loans
- payment of dividends
(1-2) - Treasury and Financial Balance
Parameters for Calculating the Profitability of an Investment
Invested Capital
In fixed capital or fixed assets (corporeal and intangible)
Working Capital
Residual value
Useful economic life (duration)
Project Cash - Flow
difference between the income and expenses of a project, without deduction of amortizations and financing costs
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