The following chapter will cover the topics...
"If there is no ___________, there is no company."
Travelers face extremely high overweight luggage fees. You build a startup which transports heavy backpacks for travelers. Which of the two idea generation methods matches this scenario?
With what ideas did Vermietet.de enter the market?
What factors contributed to the emergence of FlixBus in the market?
Which of the following types of events were NOT mentioned in the video?
When are most business ideas generated?
_____% of startup ideas are generated during leisure time.
37%
Which of the following questions help you to get from an idea to a good idea?
Which of the following criteria are part of the Timmons model?
Which tool shows all parts of your business on one page?
Which of the following examples represents the "Reverse" technique of the SCAMPER method?
Which idea generation tool starts with each of the participants writing down three ideas on a sheet of paper?
Which of the following scenarios best illustrates the use of an Affinity Diagram in idea generation?
What are the goals of Design Thinking?
Which of the following is NOT a step in the Design Thinking process?
What is the target result of the "Define" step?
Tools to generate ideas
“Applied Imagination” - write down as many ideas as possible in a defined amount of time, then discuss in a group
-> Can be used if you need to come up with new ideas that are based on a defined problem
Brainstorming
Think about a product and find potential improvements
-> Helpful when in need of new ideas to a defined problem
Benchmarking
Write down every step of a process or situation and question every detail about it, such as: “Employees park their car in the morning upon arrival. - Why do the come by car?”
-> When in need of new ideas and no problem is defined yet.
Questioning assumptions
Take 2-3 people with different backgrounds and develop a business model together that involves the knowledge of the intire team.
-> When ideas are needed and no problem is defined yet.
Collaboration
Similar to collaboration but based on technological relationships, e.g. Digital camera and cellphone became a smatphone
-> When ideass are needed and no problem is defined yet
Forced Relationships
Tools to arganize and cluster ideas
List your ideas and cluster them by defined generic terms
-> Useful when there are many ideas or terms to define your product in more detail: You can structure your thoughts by using this tool
Affinity diagram
Tool to evaluate your ideas
-> You´ve already identified several differrent suppliers, and you now need to decide which one to use
Decision Matrix Analysis
Write down a visual story and cluster different steps of the process
-> When problem/context is defined and groups in this process need to be generated
Storyboarding
When yo have generated some ideas, you can evaluate them in a group by letting the group pick 3 of the options as favorits. This will narrow down the number of options
-> When you have generated many different ideas (e.g. finding a name for your company), you can use this technique to narrow down the number of options
Story evaluation
Tools to define your idea in more detail
Tool to describe your business idea on one piece of paper
-> When defining your business idea in more detail; Starting point of targeted market/product should already be available
Business Model Canvas
Tool to get expert feedback on your idea and adjust iidea in the process
-> Helpful when targeting a B2B market; first idea for getting feedback should be available
Delphi Method
Take 6 different roles (e.g. Pessimistic, optimistic, perfectionist,…) and describe the problem and idea from the perspective
-> Helps to generate different perspectives
Six Thinking Hats
Matrix based on patents that were analysed in terms of which technology was used to solve a certain problem
-> When you already have an idea about your market and product, you can define your product in more detail
TRIZ matrix
Table in which certain characteristics of a product are listed. A new path is generated through these attributes to define a new product
-> When you already have an idea about your market and product, you can define your product in more detail.
Morphological box
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