Exam q

Gervais et al conducted two studys, where undergrad female/ male students were asked to take part of the study for course credits

Gervais et al attempted to see how confronting sexism works as a persuasive act, which is grounded in the Yale model of persuasion where the effectiveness is depending on the message/ source/ recipient/ context.

For the sake of this research the recipient remains the same with the female participants while they get to evaluate a scenario on a likert 5 point scale for the first study

asked to evaluate each scenario with how effective it would be for preventing futue sexist remarks . the results supported the hypotheses that public confrontations are more effective than private and

For 2nd study

they were asked to imagine they were interviewing for their dream job and were one of 5 semifinalists when someone makes a sexist/ gender biased remark and mr/mrs jones the manager (the source) were confronting sexism in public/ in private (the context) with direct/ indirect manner (the message)

they were asked to rate their surprise at the confrontation, their perception of the leader/ whether positive or negative

how sexist did they perceive the comments to be

hypotheses: females would view the comment as more sexist/ perceive the confronter more positively -> female leaders were rated less favorably when confronting in public

=> gender role theory: social norm of women being more feminine therefore would confront in private

participants were more surpised when male confronted because it goes against his self interest as a non-target

public confrontations were rated overall as more effective than private

=> public confrontation leads to more people viewing it as gender-biased