Forecasting

Financial Leverage = Debt / Eq

1. total addressable market (TAM) -> theoretical max of market

2. Serviceabel achievable market (SAM)

3. Serviceable obtainable market (SOM) -> market share

Forecast until steady state with perfect competition

-> Forecast horizon is determined by: Degree of competition & size of target market

1. short-term forecast -> mainly driven by firm-specific considerations

2. medium-term forecast -> mainly driven by macro considerations (z.B. Market or Industry exposure)

1. Turnover berechnen -> damit argumentieren wie sich Forecast verändert hat

2. Revenue-Ratios berechnen -> schauen wie sich der Einfluss auf Margin ist (z.B. Verbesserung Gross Margin nur weil sich Revenue per customer erhöht hat)