Following the workshop you are commissioned by the international car manufacturer to propose digital solutions for the optimization of the logistical process. Suggest four technological options/possibilities for a collaborative, intelligent and integrated logistics system, which would allow collective use by the customer as well, and explain these.
Herausforderungen, die sich aus der internationalen Ausrichtung des Marketings ergeben können
Building upon the identified challenges of international market development (see subtask a)
as well as developed marketing strategies for B2C- and B2B markets (see subtask b), an
effective direction and control of implemented marketing measures is of central importance.
In this context, the question is raised about how controlling can be developed specifically to
support strategic and operative decisions based on data.
Propose a measure with which controlling of international marketing activities of ABC
Handels-GmbH’s B2B-market can be improved.
Choose and describe three key figures, with which the proposed measure can be
made transparent as well as demonstrating its effect measurably.
Schlüsselmerkmale des ethischen Handelns
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