to do reseach
finding out facts
to conduct a study
getting information systematically
to carry out a survey
go ask questions about potential customers
to gather data
collect data/ information
to administrative a questionnaire
putting questions together for a survey
qualitative/ quantitative reseach
finding out about feelings, emotions
Looking for figures and statistics
desk reseach
can be carried out from a desk (secondary reseach)
field reseach
go outside and get Information (primary reseach)
primary/ secondary reseach
See desk and field reseach
benchmarking
comparing own activities with those of the competitors
to observe behaviour
to Watch someone (actions and reactions)
cold call
telephone interview which is usually unexpected by the interciewee
response rate
number of answers
blind tasting
getting feedback from testers without knowing the name of the product
to run a foucus group
reseach in a specific target group e.g. age, income
to conduct an interview
asking people via telephone or on the streets
to evaluate the findings k
to assess what has been found out
to identify a trend
looking for new developments on the market
to avoid bias
not try to convince the potential customer of your opinion
to draw conclusions
to sum up the information propose certain options
to make recommendations
suggest a possible marketing approach
Zuletzt geändertvor 2 Jahren