Communication Channels
face to face: staff meeting, Event, Business Conference, Works Meeting, CEO Talk
Print: Staff Magazine, Staff Brochure, Notice Board, Poster
Digital: Intranet, Email, Corporate TV, Corporate Blog, Social Media, Video Conference
Face-to-face Strengths/Weaknesses
S:
direkt feedback
Personal/emotional
Monitoring of success
Confidentiality
W:
time-intensive
Susceptible to problems
Dependent on people
Undocumented
Print - Strengths/weaknesses
quick
Reaches everyone
Transparent
Documented
Efficient
undifferentiated
Little two-way Communication
Requires a lot of coordination
Relatively slow
Digital - Strenghts/Weaknesses
generally allows two-way dialogue
Selective
Reaches many people
Only for online employees
Can be quickly consumed
Functions of intranet
platform for information - knowledge base, email, discussion forums, data warehouse
Production department - work planning, stock management, manufacturing control, monitoring of deadlines
Platform for Human Resources department - digital personel files, working hours accounts, E-learning, job application
Platform for procurement department - order tracking, supplier information, partner collaboration
Platform for communication - up-to-date information on topics relevant to the company
Benefits of intranet
Improve communication and information flow
Better access to information for all employees
Up-to-date information
Consistent use of file formats
Promoting new ideas through discussion forums
Networking with customers and partners
Effective working
Individualization for department/employees/projects
Corporate Social Media Guidelines
Individual responsibility
Transparency
Identifying private opinions
Legal compliance
Distribution of business or reputition-damaging remarks
Respect and netiquette
Guidelines- Individual responsibility
Every employee is responsible for for his statements in the social web
Employee should weigh carefully before publishing
Employees should be aware that stuff stays on the internet for a very long time
Guidelines- transparency
The concealment of origin of posts is in no way effective for the communication habits in the company
Guidelines - identifying private opinions
employees are allowed to communicate their own opinion, but also has to mark posts to identify the opinion as such
Guidelines - legal compliance
guidelines are necessary to comply with legal data protection, copyright and trademark law
Keeping trade secrets off social media
Guidelines - Distribution of business- or reputation-damaging remarks
employees are not allowed to intentionally damage the business
Guidelines - Respect and netiquette
employees should follow general rules and should always behave respectfully
Zuletzt geändertvor 2 Jahren