Change and Management communication

• reconstructuring

• Re-engineering

• Mergers & acquisitions

• Rapidly changing markets

• Relocations

• Entering new markets

-> daily business in companies, related to uncertainty and fear, hopes and chances

1. Loss - feelings of fear

2. Doubts - skeptical feelings

3. Discomfort - feeelings of anxiety/confused

4. Discovery - feeling of anticipation

5. Understanding - Feeling of confidence

6. Integration - feeling of satisfaction

1. Innovators

2. Early adopters

3. Early majority

4. Late majority

5. Laggards

1. Measure employee awareness

   • Measure reach

   • Measure level of interest

   • Measure engagement

2. Measure changes in behavior

   • Measures before - after

3. Measure business impact of internal communication

   • Measure KPI/Benchmarks/ROI

1. Input: What financial and personal expenses are used for communication?

2. Output (internal/external): What about corporate communications and their product/services? How good is the product?

3. Outcome (direct/indirect): What is perceived, what gets stuck in the heads? How string are opinions and intentions influenced?

4. Outflow: Which valuable target values of the organization are affected