Complemantary Fit
Acquisition that helps to compensate for some weakness of the acquiring firm
Supplementary Fit
Target reinforces strenght of acquiring firm
Target is similar to acquirer
Example Steel company buying another stell compoany
Conglomerate
Acquisition of companies outside of their other lines of business
Example: Gulf & Western acquiring Paramount pictures
Congenereic Mergers
definition: allied in nature or action
Involves related enerprises but not producers of the same product (horizontal) or firms in a producer-supplier relationship
Example Americvan Express acquisition of Shearson
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