8.1 What is and what are advantages and disadvantages of an international multidivisional organization structure
Pro:
for big company
flexible
control by performance
ownership of strategy
specialisation of competences
training in strategic view
FIRM WITHIN A FIRM
healthanier separated from simens
drug business was separated from Daimler
con:
dubble some parts / resources
marketing for all divisions
additional costs of the centre
Duplication at divisional level
Fragmentation and non-cooperation
define strategic business areas (often related to specific product/region)
8.2 What is and what are advantages and disadvantages of an international functional organization structure
specialists in groups
marketing people
sales people
PRO
high level of specific expertise
efficient
CON
little information
subcultures whithin the company
responsiveness to local markets
8.3 What is and what are advantages and disadvantages of an international matrix organization structure
combination of multidivisional and functional
find solutions for conflicting goals / where different people decide / play a role
high quality of dicision
who decides?
a lot of talking needed
lenghty discussion
complex
resource intense
8.4 What are the strategy dimensions in international strategy according to Bartlett/Goshal and how did they solve the problem of integrating them I n their "transnational model
Global integration
Local responsiveness
worldwide learning
combination of all other strategies
Bartlett and Goshal
local responsiveness
adjust to local differences
global
synergies
more efficient
interorganisational learning
spread knowledge
prevent silobuilding
—> Do a mix of both approaches
—> Spread knowledge
Zuletzt geändertvor 2 Jahren
