Uberisation
Uberization refers to the trend of companies using independent contractors or freelancers to provide services, rather than hiring employees
This business model has been made possible by online platforms that connect service providers with customers
The term "Uberization" is often used to describe the impact of this business model on traditional industries and the potential consequences for workers, such as a lack of job security and benefits
Prosumer and Consumer, difference?
Production: Prosumers produce products or services, while consumers do not.
Revenue: Prosumers may generate revenue by selling the products or services they produce, while consumers do not.
Expertise: Prosumers may have a higher level of expertise or skill in the area in which they produce, compared to consumers.
Motivation: Prosumers may be motivated by a desire to create or produce, while consumers are primarily motivated by the need or desire to use or consume a product or service.
Information Society
Nutzen, manipulieren, verteilen von infos für vorteile in der politik und wirtwschaft - durch dei technologisierte welt brauchen wir wissen als strategischen vorteile / resource und ist basis von innovation. Google FB usw. basieren auf information und nutzernetzwerke eher als auf infrastruktur-.
The information society is a society where the creation, distribution, use, integration, and manipulation of information are significant economic, political, and cultural activities
This term refers to changes in society due to new technologies and sectors, and the recognition of knowledge as a strategic resource and the basis of innovation
In the information society, information is treated as a product and knowledge is recognized as a strategic resource and the basis of innovation
Companies like Google, Facebook, and eBay rely on information and user networks and integration, rather than infrastructure
Name 4 apsects of the interet which is not just about technology
Economic transformation (e.g., Uberisation
Social expansion (e.g., social networks)
Psychological change (e.g., attention span)
Political impact (e.g., Arab Spring, US Election)
Legal aspects (e.g., “free downloads, WikiLeaks)
Definition eCommerce
E-commerce refers to the sharing of business information, maintaining business relationships, and conducting business transactions using IT networks. It involves the sale or purchase of goods or services conducted via computer-mediated networks, such as the internet, and can involve ordering, payment, and delivery via these networks. E-commerce involves the completion of transaction agreements, or the transfer of ownership, over a computer-mediated network. E-business, on the other hand, refers to any process that a business organization conducts over a computer-mediated network, including both external and internal processes.
Name the Business transaction phases and what is happening there!
Information phase, search for products / suppliers
Negotiation phase where the price is negotiated and a contract is setup
Settlement phase where the payment transaction is made and transport of the good
After Sales phase - Customer relationship is done
Name Types of e-Commerce (B2B …)
B2B - Business to Business
B2C - Business to Customer
B2A - Business to Administration (Government) B2G
C2A Consumer to Administration (applying for driver lisence, requesting copy of birth certificate
A2C of Administration to consumer ( providing information the citisens, allowing citizens to acces their data, tax etc. )
C2B Consumer selling good in online market, selling exertise
A2A - data sharing, data access, acros admins
Objectives for companies in eCommerce
Short:
The main objectives for companies in e-commerce are to increase sales, expand market reach, improve customer service, and reduce operational costs.
Optional:
Companies may also have specific goals related to building brand awareness or increasing customer loyalty through e-commerce. Other possible objectives for companies in e-commerce include improving supply chain efficiency, expanding into new product or service categories, and entering new markets.
Name Customer value propositions
What is Information as Economic Good?
Information Good : anything that is or can be available in digital form and which is regarded as useful by economic agents
Cost strcutre: First copy costs, often sunk costs, marignal costs of distribution - close to zero
Information Asymmetries: Information paradox
“Nature” of information: Indestructibility, Transmutablity, Repoducibility
Frequency of transactions: Similar information goods are often regularly consumed ( daily news, periodicals, softwrae updates)…
Is measuring e-Commerce hard?
Difficulties in measuring
Missing / non sufficient statistics
disagreement on what constitutes e commerce
So, yes
Is forecasting in eCommerce hard?
Difficulties in forecasting
market uncertainty
so, yes
Are the prices decreasing through eCommerce?=
Partly true,
Decreasing prices only partly
Overabundance of information
Individualization, individual prices and recommendation
Branding
Disintermediation and re intermediation
Disintermediation is the process of eliminating intermediaries, or middlemen, from a supply chain or distribution network. This can be done in order to streamline operations, reduce costs, or increase efficiency. Disintermediation often occurs in industries where technology has made it possible for producers to directly reach consumers, bypassing traditional distribution channels.
Reintermediation, on the other hand, is the process of reintroducing intermediaries into a supply chain or distribution network. This can be done in order to add value, improve service, or access new markets. Reintermediation often occurs in response to changes in consumer behavior or the introduction of new technologies.
New market structures and forms auctions and comparison shopping
Both auctions and comparison shopping have the potential to increase competition among sellers, leading to lower prices for consumers. However, they can also create challenges for sellers, such as the need to continually update pricing information or the risk of losing a sale to a competitor.
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