d) You are a passionate biker and have friends working for a bike manufacturer.
What is a question one should ask when turning ideas into promising opportunities?
What is the underlying economic logic that explains how we can deliver value to customers at an appropriate cost?
What is part of the business model canvas?
value proposition
customer relationships
customer segments
revenue streams
distribution channels
key resources
cost structure
key partners
key activities
Which part of the business model camvas is part of “your product/service”?
Which part of the business canveas model is part of the “Front End”?
revenue stream
Which part of the business canveas model is part of the “Back End”?
Which questions should be considered in “value proposition”?
What are examples for value proposition?
newness
performance
customization
design
price
risk reduction
convenience
accessibility
Which questions should be considered in “customer segments”?
What are examples for “customer segments”?
mass market
niche market
segmented
diversified
multi-sided platform
Which questions should be considered in “distribution channels”?
What are examples for distribution channels?
own sales force
web sales
own stores
partner stores
retail and wholesale
Which questions should be considered in “customer relationships”?
What are examples for customer relationships?
personal assistance
dedicated personal assistance
self-service
automated services
communities
co-creation
Which questions should be considered in “key resources”?
What are examples for types of key resources?
physical
intellectual (copyright, brand patents, data)
human
financial
Which questions should be considered in “key activities”?
What are examples for categories of key activities?
production
problem solving
platform/network
Which questions should be considered in “key partners”?
What are motivations when finding key partners?
optimization and economy of scale
reduction of risk and uncertainty
acquisition of popular resources and activities
Which questions should be considered in “cost structure”?
What are characteristics of cost structure?
cost or value driven?
fixed costs
variable costs
economies of scale
economies of scope
Waht are examples for production and for non-production costs?
Porduction costs
material
human capital
energy
Non-production costs
logistics
regulatory and governance
selling general and administrative
Machine investment
Which questions should be considered in “revenue streams”?
What are different types of revenue streams?
sales
subscriptions
rent
licensing
brokerage fees
advertising
Revenue streams - What are characteristics of fixed pricing?
list price
product features
customer segment dependent
volume dependent
Revenue streams - What are characteristics of dynamic pricing?
negotiation
yield management
real-time-market
What are the six key questions you are addressing with a business model canvas?
Who is the customer
What is the problem
What is the customer’s benefit and how can it be measured?
What is the size of the market potential?
What makes your product better than comparable alternatives?
How do you capitalize profit from your product?
What happens when your users are not your customers?
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