What is qualitative sampling?
can not measure
What is quantitative sampling?
can be measured
what is discrete quantitative sampling?
e.g. number of pets
finite
what is continuous quantitative sampling?
e.g.length of rods
what is a population?
collection of items we are interested in
what is sampling frame?
list of members in population
what is sampling unit?
individual member within frame
what is a census?
measure of entire population
what is a sample?
collection of individuals or items from a population
what is simple random sampling?
each item has equal chance of selection.
only method free of bias
pros of simple random sampling?
simple
quick
easy to use
cheap
cons of simple random sampling?
not suitable for large samples
what is systematic sampling?
randomly select a number k which is less than pop size.
then choose every k’th number
pros of systematic sampling
simple to use
suitable for large sample
cons of systematic sampling?
could be bias
what is stratified sampling?
population divided into natural occuring mututally exclusive groups whose members have something in common.
random sample chosen from each strata in proportion to size of strata
pros and cons of stratified sampling
pros:
representative of population structure
seperate mean and variance estimates for strata
cons:
difficult to obtain sampling frame
what is quota sampling?
interview certain no. of ppl with characteristics. Once quota is filled ignore rest of population
pros and cons of quota
minimum costs
no frame or list
not random
interviewer bias
what is opportunity or convenience sampling?
people who are available at time of study
pros and cons of o or c sampling
easy to carry out
dependant on individual researcher
how to use a random number table to select sample of 12 from 100
allocate 2 digit number to everyone 00 - 99
select random starting point
select 12 numbers
if repeat then ignore
go back to original population and select corresponding ppl
how to select a stratified sample of 40 from 120 men and 80 women
total = 200
men = ( 120 / 200 ) x 40 = 24
women = ( 80 / 200 ) x 40 = 16
label men 000 to 119
label women 00 to 79
random number table or balls to select 24 men
random number table or balls to select 16 women
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