What is a firm?
In Macroeconomics: A firm is a “point” taking rational decisisons in a market environment (what inputs to buy in order to sell the outputs)
Transformation: means acitvities, production, processes, inputs include labor, equipement, commodities
Aim of a firm: Maximize its profit
Why firms exist?
Possible answers: To produce, to start and develop businesses, to exploit, to invest, to give jobs
Alternatives: Markets, state, communities
Complements or subsitutes
Where are firms frontiers?
Upstream and Downstream
Analytical answers:
Transaction costs
property rights,
strategy,
contracts
Are firms specified?
Environment specificity (Foreclosure)
Factors of production “natural” (rents)
Innovation specificity (poperty rights)
Organisation specificity (matrix, mulitdimensional)
Does a firm have specific choices?
Price: Price Taker, Price Maker, Strategic Price
Technology: Maker, Taker, Leader, Follower
Products: Standardized Commodities, Differentiation, Range, Segments, Personalization
Location: Where, how many establishments, factories
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