Who is the boss?
Many possible bosses: competition, technologies, the owner of assets, the shareholder, the stock market, the lendor banks, the managers, entrepreneur
Every possible boss shows different interests
What is to be decided?
PARC
People: Who gets recruited (employee), promoted, reporting structure
Architecture: What is the form of the firm (U-Form, M-Form), number of hierarchies
Routines: processes, formal or unformal
Culture: vocabulary, common beliefs
Outside the firm
Suppliers and supply
Clients and demand
Competition and cooperation
Lobbying
What is the aim of the firm?
Exist and survive
Make money and grow, increase market shares
Make profit and distribute dividends
Do not lay off your staff
Satisfy your customers
Contribute GDD or common good
Win competition
Is the firm’s behaviour “rational”?
Optimization
Imitation of competitors
Uncertainty
Trade-offs
Compromises
Mistakes
Consultants
Sequential attention
May mean:
adapt to competition and environment
optimize an objective under constraint
choose the right direction (strategy)
negotiate and bargain any trade-off
be unique and find your own way
choose your “mission” and stick to it
Zuletzt geändertvor einem Jahr