Def of Sport
“All forms of physical activity which, through casual or organised participation, aim at expressing or improving physical fitness and mental well-being, forming social relationships or obtaining results in competition at all levels” (council of europe, 2001)
Youth sport history
YMCA, the Boys and Girls Clubs, YWCA (equity)
• PAL, Pop Warner football, CYO, the Little League, the Royal Canadian Legion
• originally boys only
Ethical issues of youth sport
Should the focus be education or elite sport development?
• Who should govern youth sport? (e.g. NCAA or national governing body for amateur sport)
• Who has access to various sport opportunities?
• How should opportunities and resources be allocated?
Definition of community sport
The term community comes from the Latin communis, which means common, public, shared by all or many.
• Viewed as a place where solidarity, participation and coherence can be found
• Community is a group of people with a shared identity (online community, brand community)
• Community sport: organized physical activity that is based in community, school, and local sport organizations—Stewart, Nicholson, smith, and Westerbeek (2004)
• Includes recreation and competitive sport, but not fitness activities or programs
• Does not have to lead to development of high performance sport
Development of Sport in Communities
• Main aim is sporting inclusion.
Development of Communities through Sport
• Main aim is social inclusion. • These projects will be more ‘needs based’ not sport centered.
communities through sport aim to achieve social outcomes such as
Reducing levels of vandalism and crime.
– Improved school attendance/educational performance.
– Increasing physical activity in targeted groups.
developement of sport in communities aims to
– Removal of barriers to sports participation
– Providing opportunities to develop skills
– Moving from recreational participation to competition
– Training and support
Def of Sport and Leisure Management
“Any activity, experience, or business enterprise for which the primary focus is fitness, recreation, athletic and leisure related” (Pitts et al., 1994)
What does the sport industry sell?
expertise, motivation (personal training)
experience, entertainment (oil kings)
childcare, performance, skills development, socialisation (kids sports camps)
Venue, equipment, (recreation centre)
Type of sport industry segments
Sport marketing (live, unscripted)
Sport enterprise financial structures
Sport industry career paths
Sport as a social institution (sense of self)
Type of sport management task clusters
organization management
general sport management tasks
communication management
Examples of organization management
Budgeting, accounting, coordination, managing personnel, managing facilities, controlling directing evaluating, leading
Marketing and sales, correspondence, public speaking, community relations, record keeping
communication management tasks
Writing, selling, working with media, developing publications, keeping game, notes and stats, interviewing, promoting, advertising, fundraising
historical developements in the SBI
Urbanisation (mvt from working till its done to working set hours)
Technology
Railways (can travel further, standardisation needed), telegraph, electrification (play indoors), vulcanization (hardening rubber)
Leisure Time
Standardisation (a way of playing becomes the way of playing)
impact of brand recogition in the SBI
Vertical integration (control and distribute directly to consumers)
Diversification (brought in different activities, introduce sports in communities)
Developed a modern management system (most efficient manufacturing, departments)
Promotional skills of AG Spalding
Ex) AG Spalding & Brothers - one of the first + most sucessful sporting goods firms, experimented in marketing good and services, first modern sport business enterprise, decntralization (movement from one catalogue item to speciality manufactured item)
WATERSHED events (bicycle craze)
What is decntralization
(movement from one catalogue item to speciality manufactured item)
What are watershed events and give an example
Ancillary developments (fight for market share)
Distribution, promotion, and tech improvements (bells, rat traps)
Manufacturing and sales (boom in amount of manufacturers (27-300-100), price for bikes decreased)
Advertising and brand equality (sponsor racing teams)
Competition and supply and demand
Endorsement advirtising in the SBI
H&B (louisville slugger) approached Babe Ruth, Honus Wagner, Ty Cobb
Spalding endorse athletes and leagues
Bicycle manufacturers with racers
Arms and ammo industry start to endorse athletes until it was regulated
What was the impact of WW1 on the SBI
Impact of WW1 on sporting goods industry (less manufacturing of sports goods because more manufacturing of war things)
Consequences of postwar demand anticipation
Impact of competition and incresed supply on the SBI
Increased business competition (too much supply)
Increased availability of sporting goods products and outlets
New distribution strategies (selling through schools, department stores)
Reasons for increased participation and spectorship of sport post WW1
WWIIs effect on sport industry, events, and goods
Industry growth to meet needs of participants and spectators
Integration and breaking of colour barriers in sport
Military policies and sport (importance of staying fit)
Entrance and growth of women into sport
Who is roone arledge?
Revolutionary plans for covering games (more cameras, instant replay, mikes on players)
Televised sport as a commercial entertainment business
Sport tailored to appeal to more followers (highlights, mandatory timeout to increase commercial breaks)
Def of Organization
“social entities that are goal-directed, are designed as deliberately structured and coordinated activity systems, and are linked to the external environment” (Daft, 2010, p. 11)
By working on a collective organizations can achieve
Economies of scale (less expensive the more you make)
Economies of scope (already existing can branch into new things)
Process by which sport organisations achieve goals
Inputs- transformation - outputs
Types of sport organisations
Public organisations
Non profit organisations
Commercial organisations (profit driven)
What is an organizational environement
Dealing with sport organization environments, including devising strategies, using tech exerting power
General environment elements
The economy (inflation)
Technology (online registration, inventory in stores)
Politics (free trade agreements)
Social and cultural forces (concussions)
Demography (age, education, standard of living)
elements of the specific environement
Includes stakeholders internal and external to the organisations
Questions to ask about elements of the specific environment
Who are the consumers and what are their preferences?
Who are the suppliers? (are they reliable or do you need to stock up)
Who is the competition? (what is the competition for white water rafting - specific (gondolas) and general (any other recreational activities))
What role does the government play in the environment? (in kelowna government will give money - to fill up hotels)
Def of effectiveness
the extent to which it achieves its goals (focus on results) (EYBA: how many kids are playing basketball)
Def of efficiency
the achievement of goals using minimum resources (focus on activities) (facilities reduce hours to maximise efficiency)
What is strategy
Plans to cope with environment
Steps in the development of plans
Organisational processes involved in developing a strategy to gain competitive advantage
Steps to developing a strategy
Identify goals
Determine objective(s) (SWOT) (Strengths, weaknesses, opportunities, threats)
Identify resources required
Establish timeline for implementation
What is organizational culture?
Manifestations of culture
Stories, myths, symbols, language, ceremonies, rites (player of the game), physical setting(office vs open work spaces), artefacts (trophies)
Numerous studies have investigated culture (eg subcultures, values) in sport organisations
What is organizational structure?
A “formal system of task and authority relationships that control how people coordinate their actions and use of resources to achieve organisational goals”
dimensions of organizational structure
specialization
standardization
centralization
relationship amoung these dimensions
What is specialization?
Specialisation: vertical(employee manager, owner), horizontal(all same level, departments) and spacial(geographical) complexity
What is standardization?
Standardisation (formalisation) and centralization (a way of doing something become THE way of doing something)
What is centralization?
Factors affecting centralization or decentralised decisions (cost, timing, employee) (cheaper for subway to centralise, physio more decentralised, have more decision making authority)
What is Mintzbergs design configuration? (5 levels)
Top management (how standardised + centralised, vision, strategies)
Middle mag\nagement (leiase w/ technical core + top management, some knowledge)
Technical core (responsible for production) (lawyers in law firm)
Administrative support staff (letters, appointment
Technical support staff (physios in sports teams) make things run more smoothly
Mintzbergs design types
Simple structure (top management, tech core)
Machine bureaucracy (subway, designed to be highly standardised and centralised)
Professional bureaucracy (tech core and administrative core very important ex physio, lawyers) standardised but decentralised
Entrepreneurial (very flexible, prepared to change quickly)
Innovative (very complex, fast changing, ex gaming, tech industry)
Missionary (around an ideology)
Political (temporary, ex bid committee for olympic)
for simple structures
Specialisation or complexity
Formalization or standardization
Centralization
low, low high
for machine beauraucracy
high, high, high
for professional bureaucracy
high, high, low
for entrepreneurial
low, low, high
for innovative
high, low, low
for missionary
low, high, low
for political
high, low, undetermind
Two frameworks for studying organizational change
organizational life cycle (grows and dies out) (aka organization growth)
Contextual approach (change occurs in contect)
Organizational life cycle stages
Entrepreneurial (leadership, idea)
Collectivity (delegate)
Formalization (create rules and procedures)
Elaboration (change or you will die)
contextual approach to change and its three elements
Change does not take place in isolation or in a brief period
Change is accompanied over time by considering three elements
Content (ability to work out during covid)
Context (covid)
Process (how you are devising way ie zoom)
Origins of community sport
• Indigenous sport
• Early races and contests from settlers
• Voluntary sport clubs emerge in major North American cities in 1800s
• 1900s Playground movement (US and Mexico)
• Governance of community sport in Canada
managerial focus of community sport
Attracting and retaining participants
Programs offered
The time and place
The organization and delivery of programs
Cost and pricing considerations
goals of youth community sport
Participation and education on the rules and strategies of the game
• Related social and ethical development of the children
benefits of sport participation
• Quality of Life
– Physical benefits: Cardiovascular, decreased stress, etc
– Mental health benefits: Improved concentration, analytical ability
• Family Life
– Increased bonds, improves satisfaction in families
• Sense of Community/Social capital
– Civic engagement
size and scope of community sport
The Canada Survey of Giving, Volunteering and Participating (“Canada”, 2012): 1.53 million Canadians aged 15 or older volunteered for sport organizations that served participants of all ages in their community
Types of community sports organizations (CANADA)
• local, regional and national sport organizations
• community sport clubs: non-profit sport organizations
Types of community sports organizations (US)
• Non-profit organizations: YMCA, the Boys and Girls Clubs
• Commercial organizations: swimming, golf, and tennis clubs
• Public entities: schools, local government parks and recreation facilities, government subsidized
• Multisport organization (MSO): an organization that is composed of, involves, or accommodates several sports
Management challenges of community sport
Variations in structure and management styles
– Some highly professional with paid staff; others informal, loose volunteer networks
• Tensions between volunteers and professional staff
Professional human resource management (HRM) model: a model that describes scientific methods for staffing, training, developing, and managing human resources. Although well suited for paid employees, it does not often fit for volunteers
• Provide guidelines, structure, and accountability for community sport organizations
• Streamline program delivery: worker recruitment, selection, training, and development
What is Hman Resources Management?
Programs and services planning: examining organization’s strategies, goals, and resources
• According to the planning, personnel needs
• Volunteers VS paid professional staffs
– Resources
– Work to be performed, activities to receive compensation
– Necessary numbers of volunteers
– Work volumes
– Background checks (participant safety & privacy protection) – Skills and training
• Starting recruitment process: search mechanisms (e.g. job poster, word-of-mouth
• Volunteer training procedure: volunteer coaches (ethical standards, proper child safety, education in the sport techniques and tactics, education in motivation and behavior management
Adult community sport offerings
classes
leagues
tournaments
youth sport offerings
instructional leagues
compeditive leagures
after school programs
Theorteical approaches to managing people (3)
- Scientific management approach
increasing/improving output
Rewarding performance
Human relations management approach
Focus on morale, job satisfaction
Process (administrative) management
Dominant paradigm today
Organisation seen as a whole entity
Organized into groups based on skill/interest to complete tasks as whole
management functions (5)
Planning (anticipating new demand, programming)
Staffing (advertise for positions, who do you need)
Organizing (refurbished spaces, hours)
Directing (new employees)
Controlling and evaluating
classifications of managers
Top level managers (executives decide what gets done, who is doing it)
Middle level managers (listen, leaders and followers, take direction)
Supervisory level managers (know how to do things, produce product)
managerial skills (3)
Conceptual (T, M)
Human relations
Technical (S, M)
Links to levels of management
contigency theory of leadership
Leaders
Must have power
Ability to influence
Must have people to follow that ideals align
Followers
Must have expectations and values that align
Context
Complexity and task uncertainty (rapidly changing needs someone calm)
leadership styles (3)
Centred on tasks (coaches focus on what has to be learnt)
Centred on employees (players coach, get to know the players and their needs)
Transformational leadership (recognize change, create vision, lead by example)
Full range of leadership model (Bass and Avolio 1994)
Transactional
Contingent reward
Active management by exception
Passive management by exception (step in when they get it wrong)
Non transactional: laissez faire leadership (minimal leadership)
Transformational leadership
Idealised influence
Inspirational motivation
Intellectual stimulation
Individualised consideration (mentor, understand strengths)
Managerial leadership
steps in decision making
– Defining and framing the problem
– Identifying criteria for decision
– Developing and evaluating alternatives
– Selecting an alternative
– Implementing the alternative
– Evaluating the effectiveness of the decision
what is power
Ability to influence others
Control over resources
distinction between power and authority
Power control over resources, authority is when your are given power over resources
Sources of power (6)
Legitimate or positional power (given power by organization)
Reward power (can give raises, playing time)
Coercive power (can take away, bench you)
Referent power (charisma, charm)
Expert power (knowledge and skills that gives you power)
Information (access to control info, administrative assistants)
stategies to improve organizational diversity
Governance (policies, by laws)
Strategic planning (identify issues, establish goal)
Communication and promotion (celebrate diversity successes)
Membership involvement (put into management structure)
what is organizational culture
Aka corporate culture
Recent development in org theory
Grown out of success of japanese auto industry, more invested in their company, pride
Combination of beliefs, ideology, language, ritual, myth (every environment tries to establish a culture)
A set of understandings (often implicit) shared by members of a community
Provides stability to an organization, work harder
Ex Disneyland
manifestations of organizational culture
stories and myths
symbols
language
ceremonies or rites
physical setting
what is thick vs thin culture
Strength of culture varies between org
Strong cultures are associated with high performance
A thick culture occurs where members are on the importance of certain values and employ them
Will guide recruitment
Thin cultures found where constant turnover occurs
ex) oilers,
Thick cultures work best in stable environments
Thick cultures are difficult to change
ex) kodak
three principles that form the professional sport industry
Labour (watching the players work)
Management
Governance (no economic competition among teams)
what is barnstorming?
Barnstorming: travelling around and plays exposition games (harlem globetrotters)
unique aspect of professional sport
Pro sports are franchises
•Interdependence
•Structure and governance
•Labor–management relations
•Role of electronic and new media
how does interdependance impact professional sport?
•Nature of the League product
Watching the workers work
•Need of teams to compete and cooperate simultaneously
Need someone to compete with, both make money
•League think
Individual league clubs think together as a group
Think collectively about the league as a whole as opposed to one game
•Revenue sharing
•Competitive balance
Every team has an equal likelihood of winning
Cyclical rebuild-get better
structure and governance of professional sport
•League commissioner
•Board of governors or committee structure composed of the team owners
Boss, above league commissioner
Votes to decide on what happens ( a team can move, add a new team)
•Central administrative unit
League
Decide who gets to mass produce goods
•Territorial rights
•Reduce intra-league competition
Rules and regulations
Don't want the team owners competing with each other
Flames and the oilers have a combined TV deal, barely have games on at the same time
what is an Indemnification
fee to buy out a territorial rights
What is a reserve clause
one you sign with a team you are bound to them together
NHL draft: reward the lowest ranked team with the best players
labour management relations in professional sport
•Antitrust and Labor exemptions
Labour can negotiate in a way that is anticompetitive
•Collective bargaining
•Players want competitive labour market
Move wherever they want
•Restrictions on player mobility
Free agency
•Restrictions on management
Salary cap
salary cap vs luxury tax
salary cap
Cap so can pay for player so players get too much money
NHL
NFL (but no guaranteed contracts)
luxury tax
Penalty for paying over a certain about
MLB
role of electronics and new media in professional sport
TV
Increasing visibility
Increasing source of revenue
Sport/media complex
•Emerging sources of media coverage
Tracking technology (creates new data, how fast they are going etc)
Consumption experience
Co creation: blogging, talking online, highlights
Revenue sources for professional sport teams
•Media contracts
Prime source for most professional sports
•Gate receipts
Tickets, merchandise, food, parking
•Licensing and merchandising revenues
•Sponsorship
Official statues, naming rights agreement
•Public subsidies for facilities
Revenue from all events held in the arena
future challenges and oppertunities for professional sport
•Maintaining labour–management harmony
Hard to get owners and players to agree
Usually players give in - owners can sustain loses for longer, players have shorter careers (avg 2 years in NFL)
•Developing new revenue streams
Maximised revenue, high cost of tickets
Personal seat licence: pay for the right to buy the seat
Gives you the opportunity to buy the tickets, but you have to buy a seat to keep the ticket
•Meeting technology challenges
Devaluating TV contract by adding streaming
•Managing Globalisation
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