What is strategy?
Its a Plan
iterative process
measurable
Explain the strategic marketing management process.
Who came up with the strategic marketing management process?
Johnson and Scholes (1999)
What are the 3 different levels of strategy?
Explain the differences of strategic and operational marketing.
Strategic marketing
Operational marketing
What are the strategic options to create value?
What is marketing?
Chartered Institute of Marketing suggest:
The management process of anticipating, identifying and satisfy customer requirements profitably
What should be the focus of a marketing oriented firm?
Marketing orientation :
A business model that focuses on delivering products designed according to customer desires, needs and requirements, in addition to product functionality and production efficiency (i.e., production orientation).
Key Information Requirements:
• Customer requirements
• Channel intermediary requirements
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