What are specialties concerning the market for SMEs?
have little control over market price, overall market demand and little ability to compete on economies of scale
can focus on niche market (can be unstable) and can gain dedicated suppliers
What are specialties concerning the strategy formulation in SME?
strategy will be very flexible
owner/manager has central decision making power
can respond quickly to changes
need to be creative to acquire resources
Why are networks so important?
may provide access to low cost resources
source of trusted information and advice
offer ability to control micro environment
Describe a network audit.
shows where strong contacts are and identify gaps and areas for development
types of networks: personal, business, formal, informal, family and friends, support networks
Carsons 4 Key competencies
Zuletzt geändertvor 21 Tagen
