(wissenschaftlich) untersuchen
to consider sth. carefully, or to use statistical methods in order to fully understand it
to analyse
jemanden als Zielgruppe ansprechen
the particular group of people to wich an advertisement, a product a website, or a television or radio programme is directed
(target) audience
Geschäftsleben
work relation to the production, buying and selling of goods or service
business
Kampagne
a planned service of advertisments that will be used in particula places at particular times in order to adverrtis a product or service and persuade people to buy it or use it
campaign
Wetbewerb
the situation in wich people or businesses are trying to be more successful than each other, e.g. by making more sales in a market
competition
wirksam, effektiv
successful, achieving the results that you want
effective
auf den Markt bringen
to introduce sth. newm, such as a product
to launch
Marketingfachfrau/-mann
so. who works in marketing
marketer
Bedürfnisse
the things you must have for a satisfactory life, necessities
needs
bewerben
to encourage people to like buy, use, do or support a product in order to increase the sales or popularity of it
to promote
zufrieden stellen
to have or provide sth. that is needed or wanted
to satisfy
to direct an action, advertising, or a product at a particular person or group
to target sb.
Werbeslogen
an amusing or memorable phrase designed to catch the audience´s attention in an advertisement
tagline
Hilfsmittel, Werkzeug
sth. that helps you to do a particular activity
tool
Alleinstellungsmerkmal
the feature of a product or service which can be used in advertising show how it is different from, and better than or similar products or service
USP = unique selling proposition
Wert, Nutzen
the quality, attitude, or methode of sth. and its importance or usefulness
value
die Notwendigkeit
necessity
eine angenehme, leichte Tätigkeit
a cushy
der Bräutigam
groom
Reklame, Werbung
a picture, short film, song etc., that tries to persuade people to buy a product or service
advertisement
Reklamwesen, Werbebranche
the business of marketing advertisements
advertising
Wahrnehmung, Bekanntheit
knowledge or understanding of subject, issue, or situation
awareness
Bannerwerbung
an advertisement across the top or bottom or down the side of a page on the internet
banner ad
Plakatwand, Werbetafel
a very large board on wich posters are displayed
billboard
Werbespruch, Schlagwort
a sentence or phrase wich becomes popular or well-known, often because it is frequently used by famous person
catchphrase
Ohrwurm
a melody taht is sung or played and is easy to remember
catchy tune
Wortneubildung
a made-up word
coinded word
Werbesender
an advertisment thgat is broadcast on television or radio, a spot
commercial
wetteifern, konkurrieren
to try get peoplöe to buy company´s own goods in preference to those from the other companies
to compete
Geltungskonsum
spending your money in such a way that other people can see how wealthy you are
conspicuous consumption
über-/vermitteln
to express a thought, feeling, or idea so taht it is understood by other people
to convey sth.
hervorrufen, wachrufen
to bring particular emotion, idea, or memory into your mind
to evoke
überzeugend
having the power or ability to persuade, convincing
persuasive
verkaufsfördernd
intended to advertise sth.
promotional
Wortspiel
a clever and amusing use of a word or phrase with two meanings or of words with the same sound but different meaning
pun
raffiniert
not immediately obvious or noticeable, sneaky
subtle
maßschneidern, anpassen
to make sth. suitable for a particular person or purpose by changing the details of ot, to costomise
to tailer
Zielgruppe
the particular group of people taht an advertisment is intended to reach
target group
glaubhaft
credible
fesselnd, gewinnend
engaging
der Familienstand
martial status
ausgerichtet sein auf
to cater to
der Wandel
transition
der Bereich
realm
der Wiedererkennungswert (einer Marke)
brand recognition
ausgefallen
edgy
die Mundpropaganda
word-of-mouth
eine Andeutung zurückweisen
to reject an implication
sich auf etwas verlassen
to lean on sth.
beiderseitig, gegenseitig
mutual
das Spektakel
frenzy
begehrt
coveted
die Dringlichkeit
urgency
anpassen
to align
schnelllebig
fast-pace
die Schriftart
font
Werbeanzeige, die drei bis fünf Bilder sowie Links beinhalten
carousel ad
der Nachahmungseffekt
bandwagon effect
der goldene Schnitt
the golden Ration
das Kleinkind
toddler
die Anspielung
allusion
der feste, starre Blick
gaze
unwiderstehlich
irresistible
glänzend
glossy
verlockend
tempting
hinter ein Geheimnis kommen
to unravel a secret
der Eisbecher
sundae
der Ahornsirup
maple syrup
auffüllen
to plumb up
stabil, robust
sturdy
die Haferflocken
oatmeal
Dampf steigt auf
steam oozes
der Quängelfaktor
pester-power
das scharfe Vorgehen gegen
crackdown on
anfällig/empfänglich
susceptible
verpflichtend
mandatory
die bewusste Wahrnehmung
conscious awareness
fördern
to foster
nachhaltig
sustainable
mitziehen, gleichtun
to follow suit
überzeugen
convince
angemessen
appropriate
Kaufgewonheiten
shoping hapits
Arbeit
Beruf
occupation
die Methode, die Herangehensweise
approach
Schaum
foam
Karton
Cardboard
nasse Baumwolle
wet cotton
Sättigung
saturation
Abfall
decline
etablieren
establische
Zuletzt geändertvor 7 Monaten