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to surf the Internet

• spending time on the internet

search engine

• a software program that helps people find the information they are looking for online using keywords or phrases

to enter sth.

query

• a question, especially one expressing doubt or requesting information

search term

• ‘‘search queries’’

• the word or phrase someone enters into a search engine

keyword

• ‘‘search queries’’

• the word or phrase someone enters into a search engine

to bookmark a website

• a place holder for a web page that will allow you quick access to that page instead of having to browse to it

spread

minor

≠ adult

• a person under the age of full legal responsibility

unrestricted access (to)

• the access is uncontrolled and not limited by any rules

to expose sb. to sth.

• to let someone find out about sth by letting them experience it or showing them what it is like

pornography

objectionable

• arousing distaste or opposition

• sth is unpleasant or offensive

paedophile

• a person who is sexually attracted to children

to target sb.

• to decide to attack or criticize sb

anonymous

• not identified by name

to distribute sth. via the Internet

cybercrime

• criminal activities carried out by means of computers or the internet

to incite sth

• to encourage someone to do something unpleasant or violent

racial hatred

• umbrella term

• describes a range of behaviours, including abuse and harassment, that is based on race

violence

to regulate sth.

• control sth by means of rules and regulations

advertising

snappy

• immediately effective in getting people's attention or communicating an idea

desire

deception

• the act of causing someone to accept as true or valid what is false or invalid

advertising agency

• a business dedicated to creating, planning, and handling advertising

billboard

• a large outdoor advertising structure,

• typically found in high-traffic areas such as alongside busy roads

direct mail

• a form of advertising in which physical mail pieces are sent directly to potential customers

unsolicited

• not asked for or requested

to bombard sb. with sth.

• make someone face a great deal of sth

advertisement

= advert/ad

to persuade sb. to do sth.

brand

• A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers

promotion (of a product)

—> to promote a product

(advertising) campaign

• an organized course of action to promote a product or service

budget

to launch a product

• the process a company undertakes to bring its new or updated products to market

competition

—> competitor

fierce

• extreme, strong, powerful

to send a message (to sb.)

—> sent, sent

target group

• the group of people that a policy or campaign is hoping to influence in some way