What is crowdfunding?
“efforts by entrepreneurial individuals and groups – cultural, social, and forprofit – to fund their ventures by drawing on relatively small contributions from a relatively large number of individuals using the internet, without standard financial intermediaries”
Name types of crowdfunding
Donation-based crowdfunding
Reward-based crowdfunding
Lending-based crowdfunding (Peer-to-peer lending)
Equity-based crowdfunding
Initial coin offering
What has influence on crowdfunding success?
Past Success (is positve)
Backer sentiment (is positive)
Media (is contraproductive)
Local culture
What influences the funding decision?
Others opinion (Facebook shares, comments etc.)
Others Funding decisions
Fill in the Elaboration-likelihood model
Idea: if you are very motivated and likeable, you score high on the central route, else you go for the peripheral route
Name some drivers of crowdfunding success
Herding (Jiang, Ho, Yan, and Tan, 2018)
Affective events (Davis, Hmieleski, Webb, and Coombs, 2017)
Updates (Block, Hornuf, and Moritz, 2018)
Information hiding by backers (Burtch, Ghose, and Wattal, 2016)
Group leader bids (Hildebrand, Puri, and Rocholl, 2017)
Provision-point mechanism (Burtch, Hong, and Liu, 2018)
What does the home bias mean?
We are more likely to work with people, who are similiar to us (homohpily)
After campaign staters moved their state, the supports from thier original state left in change for new support from the destination states
What influences diligence?
Site track record (it came from a reputative site)
Plaform type
crowdfunding investor volume
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