Define design thinking formally
“to incorporate the cognitive processes employed by skilled designers as well as their methods, techniques, and sensibilities for solving problems”
Name some facts about design thinking
Design thinking as…
Design company IDEO’s way of working with design and innovation
A way to approach indeterminate organizational problems
A part of management theory
Fill in the design thinking process
Name some characteristics of design thinking
User focus (emathic, curious, social etc.)
Problem framing
Visualization
Experimentation (playful and humoristic, creative etc.)
Diversity (Open to different personalities etc.)
Compare the rational-analytic and design-thinking approaches
Name some design thinking tools and methods
Ethnographic methods
Personas
Journeys maps
Brainstorming
Mind maps
Prototypes
Field experiments
Name the important principles for Team design thinking in new product development
Collaborative abduction
Collaborative representation (visualization, prototyping etc.)
User empathy
Iteration
Why is design thinking important?
it leads to more product utility and product novelty, which lead to more market success
Which biases can be overcome by design thinking and how?
bias hot/cold gap (we are trapped in our view) -> visualization
bias say/do gap (user cant describe his needs) -> prototyping
bias planning, fallacy etc. (over optimism, beeing unable to see disconfirming data) -> decission maker is forced to dace multiple options
Fill in the model which includes the entrepreneurial process
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