Guest Lecture

Why? -> How? -> What?

Very few organizations know why they do what they do;

Some organizations know how they do it.

Every organization knows what they do.

• The why is a purpose, cause or belief. It’s the very reason your organization exists. It is not about making money, that is a result.

• The how describes the things that make you special or set you apart form your competition. It includes, i.e. your values or your unique selling proposition.

• The what are the products you sell or the services you offer. I.e., a car or a software defined by its technical description.

• Strategic Thinking

• Change Management

• Truthworthiness

• Empathy (Need for human-friendly automation: Humanity & autonomy, openess & transparency; development & empowerment, holism & long-term orientation)

• Responsibility (Need for sustainability: The environmental cost of AI, AI for sutainability)

Great leaders inspire trust, communicate appreciatively, master conflict and lead through change.