Chapter 3: Ethical decision-making process

Small steps not qualitatively meaningful may lead to journey of unethical or illegal behaviours

Gradual unethical behaviour of others is easier to accept than a sudden change

FROM THE CASE - FROM THE CASE - "When a hundred years ago someone decided to cheat in the TDF, that got the ball rolling. It kept rolling ... whether one rider stopped doping ..., that fact that at one point you doped has contributed to the pervasive culture of doping" (Jonathan Vaughters)