Chapter 14: Stakeholder Engagement

Manage Closely (High Power, High Interest):

These stakeholders are both highly interested and highly influential. They should be managed closely, meaning the organization must engage with them regularly and take their concerns and expectations seriously.  key stakeholders like senior managers, leadership, shareholders, trade unions

Keep Satisfied (High Power, Low Interest):

These stakeholders have a lot of influence but are less interested in the organization or project. While they don’t need constant communication, it is crucial to keep them satisfied and ensure that they remain supportive of the organization’s decisions.  government, financiers

Keep Informed (Low Power, High Interest):

These stakeholders have a strong interest in the organization but less power to influence decisions. They should be kept informed, ensuring they are up to date with developments, but they don’t require as much attention as those with high power.

Monitor (Low Power, Low Interest):

These stakeholders have little interest and little influence. While they need to be monitored, they do not require significant engagement or frequent communication unless their level of power or interest changes. -> media