What is the difference between intrinsic and extrinsic motivation, and discuss five methods to incentivize intrinsic motivation in innovative settings.
Intrinsic vs Extrinsic:
Intrinsic: Internal drive, personal satisfaction
Extrinsic: External rewards, recognition
Methods to incentivize intrinsic motivation:
Autonomy in project choices
Mastery opportunities through challenges
Clear purpose alignment
Recognition of creative contributions
Supportive learning environment
Do we need entrepreneurial marketing in the future in which digitalization causes complete transparency?
Yes, because:
Information overload requires differentiation
Personal relationships remain valuable
Trust building beyond transparency
Unique value proposition communication
Customer experience management
Describe in your own words the framework of creating opportunity with competitive angels by Swendson and Rhoads?
Framework components:
Market opportunity identification
Competitive advantage development
Angel investor alignment
Strategic resource matching
Growth potential demonstration
Risk mitigation strategy
Exit planning integration
Why does the classical method of brainstorming from Osborn fail compared to other methods?
Limitations:
Social loafing
Production blocking
Evaluation apprehension
Groupthink
Dominant personalities
Limited parallel processing
Premature convergence
Please list 10 ideation methods and provide a detailed description of 5.
Methods:
Design Thinking
Empathize with users
Define problem
Ideate solutions
Prototype and test
SCAMPER
Substitute
Combine
Adapt
Modify
Put to other uses
Eliminate
Reverse
Mind Mapping
Visual organization
Non-linear thinking
Connection identification
Six Thinking Hats
Different perspectives
Structured thinking
Complete analysis
Reverse Brainstorming
Problem inversion
Solution reversal
New perspective generation
(Other methods: 6-3-5 Method, Analogies, Morphological Analysis, Random Word, Question Assumptions)
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