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Buffl
Buffl
Master Thesis Defence

Q 81-85

JH
von Jan-Pehr H.

What is the difference between intrinsic and extrinsic motivation, and discuss five methods to incentivize intrinsic motivation in innovative settings.

Intrinsic vs Extrinsic:

  • Intrinsic: Internal drive, personal satisfaction

  • Extrinsic: External rewards, recognition

Methods to incentivize intrinsic motivation:

  1. Autonomy in project choices

  2. Mastery opportunities through challenges

  3. Clear purpose alignment

  4. Recognition of creative contributions

  5. Supportive learning environment


Do we need entrepreneurial marketing in the future in which digitalization causes complete transparency?

Yes, because:

  • Information overload requires differentiation

  • Personal relationships remain valuable

  • Trust building beyond transparency

  • Unique value proposition communication

  • Customer experience management


Describe in your own words the framework of creating opportunity with competitive angels by Swendson and Rhoads?

Framework components:

  • Market opportunity identification

  • Competitive advantage development

  • Angel investor alignment

  • Strategic resource matching

  • Growth potential demonstration

  • Risk mitigation strategy

  • Exit planning integration


Why does the classical method of brainstorming from Osborn fail compared to other methods?

Limitations:

  • Social loafing

  • Production blocking

  • Evaluation apprehension

  • Groupthink

  • Dominant personalities

  • Limited parallel processing

  • Premature convergence


Please list 10 ideation methods and provide a detailed description of 5.

Methods:

  1. Design Thinking

  • Empathize with users

  • Define problem

  • Ideate solutions

  • Prototype and test

  1. SCAMPER

  • Substitute

  • Combine

  • Adapt

  • Modify

  • Put to other uses

  • Eliminate

  • Reverse

  1. Mind Mapping

  • Visual organization

  • Non-linear thinking

  • Connection identification

  1. Six Thinking Hats

  • Different perspectives

  • Structured thinking

  • Complete analysis

  1. Reverse Brainstorming

  • Problem inversion

  • Solution reversal

  • New perspective generation

(Other methods: 6-3-5 Method, Analogies, Morphological Analysis, Random Word, Question Assumptions)

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Author

Jan-Pehr H.

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