Operational Objectives

Definition: Short-term goals that guide the day-to-day activities within an organization. Aligned with broader strategic and tactical goals and ensure that every department or team contributes effectively to the organization's overall mission.

Operationale Objectives are devided in

• Strategic Objectives

• Tactical Objectives

• Operational Objectives

Definition:

• Tactical Objectives are medium term for 1-3 years or more

• Serve as a link between strategic and operational objectives

• Focus on specific areas of the company

• Necessary to successfully develop the overall strategy.

  
  

• Departmental focus: Each department or business unit receives instructions about the objectives and goals to be achieved.

• Support for the strategy: Necessary to achieve strategic objectives through more detailed and specific actions and tasks.

• Flexibility: Can be adjusted more easily than strategic objectives. This allows for greater adaptation to the constant changes in the environment.

Definition:

• Operational Objectives are less than one year

• Specific goals related to the efficiency and effectiveness of daily operations (within the company itself)

• Focus on managing resources, processes, and internal systems to optimize performance and reduce costs

• Short-term: Generally less than a year. Operational objectives can be set daily, weekly, monthly, quarterly, etc.

• Focused on internal processes: They aim to improve and optimize daily operations and internal management.

• Measurable and quantifiable: They allow for a clear evaluation of progress through specific indicators.

Definition:

• Strategic Objectives are long term for 3-5 years or more

• Focus on the overall direction and future vision of the company

• Ensure the long-term growth and sustainability of the company

  
  

• Global focus: They encompass the entire organization and are aligned with the company's mission and vision.

• High-level decisions: Decisions that affect the structure and course of the company.

• High impact: On the company and affect its position in the market.

• Efficiency and productivity: Seek improvements in the efficiency and productivity of all operations within the company.

• Cost reduction: Help reduce operating costs, leading to increases in product profitability.

• Quality and customer satisfaction: Improve the quality of the product and service, and with it, customer satisfaction.

Examples:

Automation and process improvement: Implement automated technologies and systems to improve efficiency and reduce errors.

Training: Train and empower employees to improve their skills, productivity and efficiency.

Supply Chain Optimization: Improve supply chain management to reduce costs and delivery times.

Quality management: Implement quality management and audit programs to continuously improve processes and products.

• Automation and process improvement: Implement automated technologies and systems to improve efficiency and reduce errors.

  • Examples: Store automated from LIDL, PDA Bar and Online Banking

  • Examples in a hotel: Reception check-in, Room Service App and SAP HR

• Training: Train and empower employees to improve their skills, productivity and efficiency.

  • Advantages: Adapting to innovations in technology, management systems, and organization

  • Increasing the use of various applications and programs.

  • Reinforcing the company's mission, culture, and values.

• Supply Chain Optimization: Improve supply chain management to reduce costs and delivery times.

  • Suppliers: Negotiation of contracts and terms. Selection based on performance.

  • Warehouse logistics: Inventory control. Internal routes. Locations. Considering packaging. Traceability.

  • Distribution: Optimize transport routes. Choose modes of transportation

• Quality management: Implement quality management and audit programs to continuously improve processes and products.

  • Increase customer satisfaction: Provide customer with a reliable product so they will return. Improved company reputation, increased longevity, higher profits, and a more stable organization

  • Cost reduction: Because profit expands margins and accelerating growth

  • Increase product or service quality: Errors are reduced, cusotmers can be provided with the correct service

  • Positive Morale: Working for a company with high ethics and integrity that provides better quality

• The satisfaction of the customer

  • Satisfied customers are more likely to return and reccomand

• The correction of the seasonality

  • Meaning: Address the fluctuations in demand that occur during different times of the year

  • Important: Improve revenue stability, efficient use of resources (offering off-season)

• Dimension optimal and flexibility

  • Meaning:

• Look for aimage ownof theservice borrowed

• Professionalization and training