Types of communication
Formal
Informal
Direction of information flow
top-down
bottom-up
lateral
cross-sectional
Organizational communication networks
Chain
Wheel
All Channel
Work place design
open workspaces
zones for sensitive topics
equipment, furniture
Communication Plan Definition
Roadmap that captures the way in which a company will communicate with its audience and when. It clearly establishes the communication objectives to be achieved. In addition, it facilitates an order of the tasks and actions that will be carried out.
Communication Plan Types
Internal —> employees
External —> public
Online —> Internet
Offline —> no Internet
Effective communication in times of uncertainty
- Give people what they need, when they need it
- Communicate clearly, simply, frequently
- Choose candour over charisma
- Revitalize resilience
- Distill meaning from chaos
Communication plan
- 1. Identify key stakeholders
- 2. Identify the main milestones and trigger events
- 3. Set up governance and resourcing for the communications team
- 4. Develop core messages and the “deal narrative” to anchor communications
- 5. Develop the step-by-step plan for each milestone
- 6. Establish 2-way communications: monitor, gather feedback, adjust
Communication problems in today’s organizations
- Communication management in a digitally connected world
- Knowledge management
- Customer service
- Communication with employees
- Ethical communication
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